By Business & Finance 
Audrey Frost, Canon Ireland
Business & Finance highlights notable new appointments at Canon, Permanent TSB Group Holdings
Audrey Frost, B2B Direct Sales and Marketing Manager
Canon Ireland
Audrey Frost has been appointed to the role of B2B Direct Sales & Marketing Manager with Canon Ireland. In this role, Audrey is responsible for Canon’s full B2B product portfolio and will lead sales management for Irish distribution, driving sales of Canon’s leading brands in the North and South of Ireland. Audrey is also responsible for business development within the Irish retail market, as well as distribution management, training, and brand development across all accounts.
Audrey started her career with Epson where she worked as a key account manager across distribution. After managing sales, marketing and retail for several tech-focused companies – including Westcoast Limited, Computer 2000, and CMS distribution – Audrey moved to Canon Ireland in 2013 to manage consumer sales and marketing – before moving into this new role to manage Canon’s extensive B2B portfolio within Ireland.
Patrick Farrell, Retail Banking Director
Patrick Farrell
Permanent TSB Group Holdings
In this new role, Patrick will be responsible for the Product Management, Distribution Channels, Commercial Strategy, Brand and Marketing functions, and will lead a team of over 1,000 employees.
The position of Retail Banking Director is a newly created role for Permanent TSB and is part of recent changes at Executive Committee (ExCO) level to ensure the Bank is structured internally to deliver on both its customer and commercial agenda. The Retail Banking Director combines and expands the previously separate roles of Commercial Director and Distribution Director.
Patrick has a breadth and depth of experience in the banking industry, most recently as AIB’s Head of Retail Banking, Area South. Patrick’s early career was with Bank of Ireland, where he held a number of product and segment management roles. After eight years, he moved to Ulster Bank where he worked in a number of senior management roles, including Head of Retail Strategy and Marketing. He then moved to AIB in 2013 as Head of Private Banking before moving to his current role in 2016.
Commenting on the appointment, Permanent TSB CEO, Jeremy Masding, said; “The appointment of a Retail Banking Director is about ensuring that we are structured internally to service the commercial agenda and deliver the right customer outcomes. Patrick is a seasoned business leader with the right level of experience to lead the delivery of the customer, commercial and distribution strategy for the future. I’ve no doubt he will be a huge asset to the Bank and I look forward to welcoming him to the team in the coming months’.
