CMO 100

CMO 100 Index Announced – Part 2

By Business & Finance
25 May 2021

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1 | Part 2 | Part 3 | Part 4

The full list is available to download here

Tom Farrell, Chief Marketing Officer


As CMO of Flipdish, Tom leads and coordinates the marketing team at one of Ireland’s fastest-growing companies, helping diverse, independent food businesses around the world thrive and succeed on their own terms. Tom has over 25 years of experience and leadership in some of Ireland’s leading tech success stories, plus an educational and unforgettable six-year stint in B2C marketing at the heart of Paddy Power’s brand marketing team. Tom holds a degree in Politics and Economics from Trinity College, Dublin.


Una Fitzgibbon, Director of Marketing

Bord Bia

Una is Bord Bia’s Director of Marketing. Prior to her current position, in Bord Bia Una served in client facing sector and entrepreneurship roles. In her current role Una is responsible for the development and evaluation of marketing and brand strategies, optimising and scaling marketing activities across integrated channels, acting with the consumer in mind at all times to build brand positioning nationally and globally. Una is a member of the Bord Bia Senior Leadership team since 2006. Una was previously National Sector and Region Manager at Enterprise Ireland, Marketing Consultant with Omnicom Media Group in the UK and Global Business Analyst at Diageo. Una is a BComm Graduate of UCD, a Marketing Post Graduate of the University of Louvain and an alumni member of the University Of Cambridge Institute Of Sustainability Leadership.

Kieran Flanagan, VP Marketing


While being the SVP of marketing at HubSpot a marketing and sales software company, Kieran is also an author, startup advisor, and mentor. Prior to HubSpot, Kieran worked at Marketo on their marketing in EMEA and in as their Inbound Marketing Manager for EMEA. In that role he launched their #SocialSuccess site in the UK, which reached its annual traffic target in six weeks and has since launched in Germany, France and Japan.


Sarah Fleury, Head of Marketing

Diageo Brand Homes Ireland

Sarah Fleury, marketing manager for Hop House 13 at Diageo, has been Head of Marketing for the Guinness Storehouse since 2017. Prior to this, Sarah worked in regional digital marketing roles for both Johnson & Johnson and Kerry, as well as Global Digital Marketing Manager for Philips, based in Amsterdam. She is also a Trinity College graduate with a degree in BBS & French.



Siobhan Flynn, Marketing Director


Marketing Director at Uniphar’s Supply Chain & Retail division since 2017. She was previously Marketing Manager at Arthritis Ireland, Hughes & Hughes Booksellers and TK Maxx. She started her career in entertainment sector, responsible for the marketing & publicity of cinema releases at Abbey Films Distributors.

When Siobhan joined Uniphar in August 2013, one of her first areas of responsibility was the roll-out of the then new Allcare Pharmacy brand, which is now the largest Irish-owned pharmacy group. In 2015 she assumed responsibility for the Life Pharmacy, a symbol group now with 85 Life-branded pharmacies, bringing a new strategic direction to the brand. She also heads up the marketing for the wholesale side of the business, supporting it as has developed its consumer division including developing and launching Uniphar’s own brand pharmacy ranges such as AYA Vitamins, Kit&Kaboodle and Fixxa. 2020 proved a very busy year for the AYA brand in particular, launching the new Kids & Baby range and the extended adult range with a strong PR, digital and trade activation. Siobhan and her team will continue to drive the consumer awareness and demand of their portfolio of own brand and agency ranges, while also growing the Allcare & Life Pharmacy brands and they evolve their digital strategy and increase their footprint.

Margaret Forsyth, Marketing Manager

Tesco Ireland

Margaret started her career in the buying team of Quinnsworth, moving within Tesco to manage national and local advertising, she was also one of the team to launch Clubcard in Ireland. Now as the in-store Marketing Manager for Tesco, Margaret has a passion for bringing theatre and innovation to in-store communications, putting customers and stores at the heart of in-store planning and strategy.



Audrey Frost, B2B Direct Sale & Marketing Manager


With just over two decades of experience in the world of marketing, Audrey Frost has worked a wide range of jobs under this heading! She has focused on sales management within Irish distribution driving sales of leading brands within the channel particular focus on strong relationships, negotiating terms and improving supply chainBusiness Development of irish retail market focusing on regional opportunities and aligning product set to suit accounts. Her specialties include: Relationship management, business/marketing plan implantation, brand awareness


Tricia Gallagher, Head of Marketing & Pursuits


Tricia is responsible for the marketing and pursuits strategy for KPMG – Ireland’s leading professional service firm. With over a decade in B2B marketing, she sets brand-building campaigns across multiple sectors and services. Throughout her career, she has built best in class teams focused on innovative ideas that keep brands and businesses relevant and competitive. Tricia is a recognised marketing leader with previous experience in the music and tourism industries. Tricia is a keen advocate of Inclusion & Diversity and played a key role in 20×20 – a nationwide campaign focused on Women in Sport. A graduate of the University of Ulster, Tricia hails from Donegal and in downtime enjoys sun, ski and football.

Karen Gallagher, Head of Marketing, Expat Global, Channel Islands & Isle of Man


Karen recognises herself as a natural leader with the ability to influence and align teams to achieve business objectives and she enjoys working collaboratively with proven management skills for cross-functional and cross-border business projects in her current job at the HSBC. She is a professional, proactive and positive individual with strong interpersonal, written and verbal communication skills. Her specialities include internal communication strategy, event management and sponsorship, acquisition/new business development, campaign development and delivery, including digital.


Nikki Gibney, Chief Sales & Marketing Manager


Nikki Gibney started her career as a graduate with Deloitte’s Consulting practise in London, and has grown her career from her time as a client-facing consultant specialising in communications and culture change, through to her recent appointment as Chief Sales & Marketing Officer for the Irish firm.

Her career journey included departing Deloitte for a period to work in the not-for-profit sector where she ran the Kanchi business network. She is also a co-founder of the charity Move4Parkinson’s.

Prior to her current role, Nikki was Director of Business Development, where she built the local pursuits team and Client Programme. Nikki brings a focus on driving business growth and making an impact through the sales and marketing team.

Judy Glover, Senior Market Director 

Circle K

Judy Glover began in Circle K (then Topaz Energy) in 2009 as a Category Manager. She was soon promoted to Manager status and not long after that was named Senior Marketing Director for Circle K Europe. She is an experienced Category Management with a demonstrated history of working in the retail industry. Her specialities include, Negotiation, Customer Insight, Fast-Moving Consumer Goods (FMCG), Wine, and Sales.



Hugh Hardiman, Director of Public Affairs


Hugh Hardiman began his professional career as special assistant to the Minister of Justice, Equality and Law Reform. He is currently the Director of Public Affairs for Intel Ireland, Where he has been for half a decade. He leads a team focused on community relations, corporate volunteerism, government affairs and media relations. Prior to joining Intel, Hugh was Head of Communications and Public Affairs with Bayer. Hugh holds a Masters in Business Administration from University College Dublin.


Clíona Hayes, Global Brand Director


Cliona is a leading marketing and business leader with over 18 years global marketing experience, successfully building brands and driving commercial success across multiple industry sectors and organisations including FMCG, media, & tech. Clíona is currently the Global Brand Director for Indeed where she has been for nearly 4 years. Previously holding the position of Group CMO of Communicorp Media. Clíona began her career with Ryanair working as marketing exec for France, moving onto work for Pernod Ricard also in France working based In Marselle. Spending 7 years with Irish Distillers Pernod Ricard in various marketing roles In Dublin and France including Global Senior Brand Manager for Jameson Whiskey. Clíona held the position of board member of the Marketing Society of Ireland 2017-2020

Mark Henry, Central Marketing Director

Tourism Ireland

Mark leads the Central Marketing Division of Tourism Ireland – the public body that promotes the Island of Ireland as a tourist destination overseas. He has been with Tourism Ireland for 18 years, initially as Head of Research and Planning before taking up his current position. He is a board member of the Irish Heritage Trust and an editorial board member of the ‘Journal of Brand Strategy’. A former Vice President of the European Travel Commission, Mark holds an International Executive MBA from UCD.


Moira Horgan, Head of Marketing

Business In The Community

Moira leads the Marketing division at Business in the Community Ireland, the only business network in the country dedicated to sustainability. She has driven the growth of the network and now works with over 100 of Ireland’s largest companies on climate change, diversity and inclusion and the wider responsible business agenda. Member companies include An Post, Vodafone, AIB, Tesco, Accenture and ESB. Recent initiatives such as the Low Carbon Pledge have generated extensive national and international coverage and digital reach.

Prior to joining, Moira was Head of Marketing at Screen Ireland, Ireland’s national film funding agency and was responsible for raising the profile of the Irish film industry both nationally and globally. She has also worked in a number of IT companies in various marketing roles. Moira has over 20 years experience in marketing; specialising in communications, event management, government engagement and PR. Moira sits on the board of IASIO and has appeared in numerous media including Morning Ireland, RTE News, Sky News and The Ryan Tubridy Show. She holds a BA in International Marketing and Japanese from DCU.

Tommy Incorvia, Head of Marketing

TransferMate Global Payments

A career spanning over 14 years in marketing, Tommy began as a Relocation Marketing Coordinator for Martha Turner Sotheby’s International Realty before becoming Marketing Manager for Trireme Capital. Tommy then took up the role of Digital Media Director for TKO Advertising and seven years there saw him move to WorldFirst where he was Head of Marketing – Americas. In 2019, he joined TransferMate Global Payments as Head of Marketing for the global payments company.


Sarah Jennings, Marketing Director

Sky Ireland


Sarah is Marketing Director for Sky Ireland. She manages brand, trading performance, campaign delivery, media and proposition planning for both the Sky & NOW brands in the Irish market. Sarah joined Sky Ireland in 2014, having spent over 10 years working in Marketing in the telecoms and financial services industries, including AXA, Aviva, Eir and O2.


Business & Finance CMO 100 (alphabetical by surname):

View part one (B-E)

View part two (F-J)

View part three (K-O)

View part four (O-W)

The full list will be available to download from 25.05.2021