Hasbro today announced that it has bought Boulder Media, a multi-award winning Irish animation company based in Dublin.
Hasbro Studios is responsible for entertainment, brand-driven storytelling for Hasbro across television, commercial productions and short-form content, while Boulder has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney and BBC.
Boulder will continue to produce animated series on behalf of third-party clients, in addition to producing animation projects for Hasbro’s best-known brands.
Brian Goldner, CEO, Hasbro, said: “At Hasbro, we’re building our brands through storytelling, and today, we’re telling richer stories across more platforms than ever before. We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.”
Founded in 2000 by Robert Cullen, Boulder is one of the fastest growing animation studios in Ireland with approximately 150 full-time employees.
Stephen Davis, chief content officer, Hasbro, said: “As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further. In Boulder, we have found one of the most progressive, innovative and creative teams in the business.”