Business News

New mobile operator to spark price war according to KillBiller

By Business & Finance
17 August 2015

A report by KillBiller, the Irish mobile plan recommendation service, says new mobile operator iD will deliver significant savings to Irish mobile users.

iD is set to be the most competitive 4G network on launch, being the cheapest operator for over 75% of 4G customers,

The introduction of a new mobile operator will significantly shake up the Irish mobile market, says a new report by KillBiller, the Irish mobile phone plan recommendation service.

KillBiller analysed a database of over 15,000 Irish mobile users and over 350 plans as part of this comprehensive report, including plans seen exclusively by KillBiller in advance of the launch of iD. The report looks at the impact of iD, as Ireland’s newest mobile operator, on the Irish mobile market.

The KillBiller report reveals that iD will have most impact on the 4G network. It will be the best value 4G mobile operator at launch, with over three in four Irish smartphone users (76.2%) finding the best priced 4G plan with iD.

Its closest competitor in the 4G space will be Three, who will have the cheapest 4G plan for 14.3% of users.

When you consider both 3G and 4G, iD will be the best value for just under one in three Irish smartphone users (31.5%).

Tesco Mobile is the cheapest overall for four in ten users (42.4%), however, it should be noted that none of the Tesco Mobile plans include 4G data.

Vodafone is the most expensive operator on 3G and 4G; it is only best value for 1.8% of users.

Its findings reveal that the average SIM-only plan on iD will cost customers just €20.18 per month, this is €166[1] per annum less than the average billpay cost per user cross the Irish market.

Commenting on the report, Bart Lehane of KillBiller said: “iD’s introduction is going to significantly add to the amount of competition in the market, which is good news for consumers. We know that there is a lot of wastage in the Irish mobile market. Based on our findings, iD will deliver plans that will result in genuine savings for the consumer. While consumers can expect iD to be strongest in the 4G space, overall, it will have the best value plan for one in three people on both 3G and 4G.”

Bart Lehane also predicts a reaction from other operators: “The entry of a new operator will always be watched closely by its competitors. Given how competitive iD is set to be at launch, we can expect to see the other operators react with offers and updated propositions. With increased competition in the market, we would advise consumers to shop around to find the best value plan that best suits their usage requirements. The KillBiller app will perform an phone audit for you and recommend the cheapest plan based on your actual call/SMS/data usage, meaning it is the most accurate way to select a mobile phone plan.”

KillBiller’s report into the impact of iD on the Irish mobile market analysed the phone usage data of over 15,000 Irish mobile phone users. Over 7.9 billion cost calculations were made as part of the report, with 350 plans – both prepay and billpay – analysed.