Turkish Airlines and Live Nation announce partnership

Business | Tue 7 Mar | Author – Business & Finance
Turkish Airlines
Hasan Mutlu, general manager of Turkish Airlines and Mike Adamson, CEO of Live Nation Ireland

Turkish Airlines and Live Nation Ireland have announced a new partnership, in which Turkish Airlines becomes the official airline partner of 3Arena Dublin for the next three years.

3Arena, the Live Nation Ireland owned 13,000 capacity amphitheatre-style Dublin venue hosts up to 100 events per year. Since the venue re-opened in 2008 following a complete refurbishment it has welcomed over 5 million visitors through its doors.

Turkish Airlines has been operating in Ireland since 2006 and was named as ‘Europe’s Best Airline’ for the sixth consecutive year in the 2016 Skytrax World Airline Awards.

The Turkish Airlines partnership with 3Arena will extend to the 1878, a private members club at 3Arena which offers an annual membership experience that guarantees members’ tickets for every show.

Mike Adamson, CEO of Live Nation Ireland, said: “Live Nation Ireland are delighted to welcome Turkish Airlines as our newest partner at 3Arena. This is an exciting new partnership with Turkish Airlines, one we know will enhance 3Arena customer experience and the 1878 member experience. We are very confident that over the next three years, the Turkish Airlines partnership with 3Arena will add value for our both of our customer bases.”

Hasan Mutlu, general manager of Turkish Airlines, Ireland, commented: “Turkish Airlines is daring in their strategic sponsorships which have included the 2016 UEFA European Championships, European Rugby Champions Cup and Challenge Cup and the Turkish Airlines Open. Our Irish operation forms a critical part of our business and we see this partnership as an excellent opportunity to enhance our presence in the Irish market by aligning ourselves with 3Arena, the number one music venue in Ireland as well the 1878, which delivers a first class music experience providing an excellent fit with our business class service.”