Rebooting Ireland

Rebooting Ireland: Cork company, NRGStore.ie, launches Ireland’s first online wholesale supermarket with €2 million investment

By Business & Finance
05 August 2020
Pictured: Lauren O’Donovan and Patrick Hogan of Seabox Group, pictured with Tánaiste Simon Coveney TD (centre), at Republic of Work, Cork, for the official launch of NRG Store.

NRGStore.ie to create 20 new jobs by introducing food, beauty and health brands. NRGStore.ie has pledged to donate all profits from the first three months of iTrolley to charity partners Feed Cork and Penny Dinners.

Online sales portal NRGStore.ie has announced plans to expand its portfolio to include grocery, baby care, hardware, health and beauty products for the first time. The ‘Shop iTrolley’ option allows customers to shop online anytime and simply choose a convenient time to deliver, contact-free in Munster to start with plans for all of Ireland before the end of July.

Shop iTrolley offers customers the opportunity to save by buying wholesale quantities of certain products. At present, there are 2,700 distinctive brands available with plans to expand that to 10,000 items before the end of Summer 2020.

In Ireland, we have fond memories of Roches Store, which had everything under one roof. NRGStore and iTrolley hope to offer the same type of service in the online retail era.

Building on the success of the NRGStore model, smaller retailers and suppliers will be given an option to move to the online channel. This has worked particularly well during the recent seismic shift in retail, as many started the crisis without any online portal.

NRGStore.ie has witnessed a 200% increase in sales in recent months. The latest announcement will lead to the creation of 20 jobs over the next 12 months.

Local suppliers can add their product lines to the iTrolley platform for a limited time as little as €99 plus vat per quarter. These suppliers and producers can also receive support through access to various retail finance schemes.

Patrick Hogan Group Managing Director of Sea Box Group Ireland said: “These new additions to the NRG Store bring a new chapter in the growth of online. We have moved to expand our Fulfilment and Deliveries to meet this growing demand and realised there is a market for wholesale buying of certain product types. NRGStore.ie already services the market for electrical, kitchen, bathrooms and energy products. The natural progression is to include listings for certain types of grocery and beauty. In Ireland, we have fond memories of Roches Store, which had everything under one roof. NRGStore and iTrolley hope to offer the same type of service in the online retail era.”

NRGStore.ie has witnessed a 200% increase in sales in recent months. The latest announcement will lead to the creation of 20 jobs over the next 12 months.

Shoppers can now access iTrolley through www.NRGStore.ie. NRG Store, a division of the Sea Box Group, currently sells 24,000 products and 100 different services through its website including tools, furniture, smart devices and new modular homes. The site is now being adapted to support other local retailers who want to move online quickly.

Mr. Hogan continued: “The world is changing. When you look at trends around the world people are moving online for their large grocery shop, we need to focus on the benefits of staying at home over the next couple of months and focus on keeping people safe and healthy”.

Mr. Hogan is also keenly aware that the COVID-19 crisis has significantly impacted the charity sectors and the most vulnerable populations it serves: “This is a wonderful opportunity to safely give back to those in our communities who need the most support. Using a virtual food bank through iTrolley, people can donate food, donate gift vouchers to buy food.

“We are donating profits from iTrolley for the first three months back into purchasing more food for our charity partners. We are also donating profits from iTrolley for the first three months back into purchasing more food for our charities partners.”

NRGStore.ie has pledged to donate all profits from the first three months of iTrolley to its charity partners Feed Cork and Penny Dinners.

Mr. Hogan is working on plans for fresh food with a subscription service, pharmacy, fashion, and more to come. NRG Store plans to launch in the United States March 2021.