Deanna O’Connor talks to Neal O’Rourke, CFO, Sky Ireland about why localisation works for them.
When it comes to the Irish market, localisation beats offshoring for Sky. Growing their team in the Irish market has been a successful strategy, with Sky Ireland’s footprint and over 4,000 people indirectly employed through outsourcing. Neal O’Rourke, CFO, explains why it makes economic sense.
He also discusses what attracted him to the CFO role in Sky after an exciting tenure as CCO in Aer Lingus, and ponders what Brexit could mean for them, specifically when it comes to broadcast and licensing.