60 seconds with: Susie Horgan, Springboard PR & Marketing

Business, Interviews | Tue 6 Feb | Author – Business & Finance susie-horgan-springboard-pr-marketing
Susie Horgan, Managing Director, Springboard PR & Marketing

Susie Horgan, Managing Director, Springboard PR & Marketing, takes on the Business & Finance 60-second interview challenge.


Q. What was your first job?

My first job was as an account executive in a PR agency in Dublin. I was drawn to PR as I wanted to work in sports sponsorship, because of my background in showjumping. However, I ended up on a corporate team and never worked in sport! Now, my role is much more diverse at Springboard PR & Marketing, working with clients across the technology, corporate, healthcare, arts and tourism sectors.

Q. What would you regard as your greatest achievement to date?

Professionally, it is setting up my own company, watching it grow and seeing its successes. It is challenging, but every day has been worth it. Being voted Cork Business Woman of the Year 2017 really highlighted to me just how much the company has grown in the past six years.

Q. In three words or less, how do you define success?

Learning. Enjoying. Growing.

Q. What’s the best piece of advice you’ve ever been given?

To have integrity at the core of everything you do; honesty to your clients, employees and suppliers at all times.

Q. How do you motivate yourself and your staff?

At Springboard PR & Marketing, we tend to motivate each other.

We have a fantastic team of passionate, creative and hardworking individuals, along with a great work environment. If people are positive about their job, then they will be positive to others.

Q. If you could step into the shoes of one business person for the day, who would it be and why?

That would have to be Linda Green-Kiely, Co-founder of Voxpro. Linda grew a microbusiness into a global and multilingual organisation. Her insight and understanding of business is invaluable.

Q. How do you relax?

Spending time with my family, and to clear my head, I walk my dog every morning before work. My ultimate relaxation spot is in West Cork. It’s so beautiful.

Q. What’s your motto?

I’m a firm believer that if you don’t go after what you want, you’ll never have it. So, my mantra is, “If you don’t ask, the answer is always no”.

Q. What are your aspirations for the future of the business?

We are fortunate to work with such inspiring organisations – my aspiration is to see our clients continue to grow and for us to partner and grow with them.

I’m a firm believer that if you don’t go after what you want, you’ll never have it. So, my mantra is, “If you don’t ask, the answer is always no”.

Springboard PR & Marketing is a leading communications agency that creates bespoke communications strategies that drive brand awareness and deliver measurable results. They provide public relations, content creation, marketing, digital and social media, and brand strategy, working with clients in the technology, healthcare, corporate, food and tourism industries.