By Business & Finance 
Business & Finance is proud to release the annual CMO 100 Index in association with Cvent. The CMO 100 recognises the top marketing professionals operating in Ireland in 2025.
Part 1 | Part 2 | Part 3 | Part 4
Adrian Lawlor, CMO,
Kepak
Adrian Lawlor is Group Chief Marketing Officer for Kepak with responsibility for leading the Insight, Innovation and Marketing teams across the Group, in addition to co-ordination of the strategic planning process.
Adrian joined Kepak as a graduate in 2002 and after initial 4 years in a variety of marketing roles supporting the early stages of growth for Rustlers in the UK, he went on to spend 10 years in a number of senior Commercial and Business Development roles across Kepak’s Irish, European and UK business.
He was appointed Marketing & Business Development Director of the Consumer Foods Division in 2016 and as part of this, Lawlor led a significant evolution of the Marketing and Category team structures and ways of working, leading to a significant period of success for the Rustlers brand which has become a Top 100 brand in the UK, driven by award winning marketing initiatives.
After assuming responsibility for the integration and development of the Insight, Innovation and Marketing teams across Kepak’s value added businesses in 2019, he became Group Chief Marketing Officer in 2021.
Lawlor holds a BSc in Management and Marketing from Technological University Dublin, is a Fellow of The Marketing Academy EMEA 2023 Fellowship Programme and is a member of the Bord Bia Brand Forum Steering Group
Susan Lloyd, Head of Brand and Marketing,
PTSB
Suzanne Lloyd has started at PTSB as a Lead Marketing Communications Specialist in 2016. The following year, she becaime Brand and Marketing Manager, and kept her position for more than 3 years. Finally, she is the current head of brand and marketing since 2020. Suzanne has been previously working for Dimension Advertising, Tast of Life, Capital C Strategy, and Scotiabank.
Elaine Lynch, Head of Global Field Marketing and Events,
BT Ireland
Elaine Lynch was recently promoted to Head of Global Field Marketing and Events at BT Group, where she leads the strategy and execution of marketing programmes across Europe, AMEA, the US, and priority industry verticals. With more than 15 years of experience in B2B technology marketing, she is known for her ability to build and inspire high-performing teams, shape integrated global campaigns and align marketing to strategic business goals.
Elaine’s approach blends creativity with commercial acumen, developing impactful, insight-led programmes that strengthen brand presence, deepen customer engagement, and support pipeline growth. She is passionate about creating meaningful connections between customers, partners, and the brand, and has a strong track record of driving innovation in a rapidly evolving digital landscape.
Laura Lynch, Group CMO,
Bank of Ireland
Laura Lynch has been Group CMO of Bank of Ireland since June 2021. Lynch has a significant depth of experience having previously held the roles of Head of Brand and Sponsorship, Group Head of Customer Experience, Head of Youth Banking and, most recently, Head of Segments and Propositions within Bank of Ireland, along with a range of senior marketing roles in eir and Ireland on line.
In her current role as CMO, she is accountable for marketing and customer propositions across the Bank of Ireland Group, including the Retail Ireland Division, the Corporate and Commercial Division, and Bank of Ireland UK with a focus on increasing brand consideration, improving customer experience, using data to transform engagement with customers and driving new areas of growth through innovation, partnerships and digital transformation.
She is an alumni from Berkeley, University of California, where she graduated from a Global Marketing Leadership Postgraduate degree.
Shane Lynch, Supervalu Marketing Manager,
Musgrave
Shane Lynch is currently the Marketing Manager of SuperValu. He has led the marketing team through a number of successful campaigns for which they have received numerous awards including Marketing team of the year 2020 at the Marketing Institute AIM awards.
Lynch has held high-ranking positions across Musgrave including Centra Retail Marketing Manager. He took up his current role in August 2019.
Shane is a graduate from the University College of Cork, where he studied a Master’s in Food Marketing.
Lucy MacLauchlan, Head Of Global Marketing,
Inizio
Lucy MacLauchlan is the Head of Global Marketing at Inizio, where she leads brand, marketing, and communications efforts across more than 50 countries. With a team of over 30 marketers, she has led a global brand alignment and repositioning following the merger of UDG/Ashfield and Huntsworth, establishing Inizio as a leading commercialisation platform in the pharmaceutical sector. Lucy is responsible for developing marketing propositions that elevate brand awareness, support business transformation, and drive revenue growth, with a strong focus on data-led decision-making and employee engagement. Before joining UDG Healthcare, she built her career in journalism and consumer PR, including roles at Visit London and Excess Energy Communications. She is an alumnus of the University of California, Berkeley, where she completed a postgraduate degree in Global Marketing Leadership, and of Technological University Dublin, where she earned a Master’s in Management and Marketing.
Catherine Madden, Marketing Director,
Arthur Cox LLP
Catherine Madden is Marketing Director with Arthur Cox LLP, one of the largest law firms in Ireland. She works with a team of dynamic and creative marketers to deliver the firm’s external marketing initiatives, with a strong emphasis on digital, content marketing and sponsorships.
A member of the PR Institute of Ireland, she has worked in professional services marketing for over 15 years, developing and implementing multi-channel marketing campaigns to build engagement and brand awareness.
Angela Madlangbayan, Global Head of Marketing,
Ornua
Angela Madlangbayan is Global Head of Marketing at Ornua Foods, the consumer brands division of Ornua, owner of the Kerrygold brand. Based in the United States, Angela is a member of the division’s global senior leadership team and leads the strategic development and marketing strategy for Kerrygold. Angela joined the business in 2025 and was previously VP of Marketing for Nutrition at Nestlé USA. Angela has held a range of marketing roles with increasing responsibility at Mondelez USA, and Wyeth Nutrition, and Unilever in the Philippines.
Suzy Maher, Senior Marketing Manager,
Maples
Suzie Maher is Senior Marketing Manager at the Maples Group Ireland, where she leads the planning, budgeting, and execution of all domestic marketing activities, while collaborating closely with global colleagues to align international initiatives with the Irish practice. A commercially aware and creatively driven professional, Maher brings extensive experience managing complex projects and stakeholder relationships in matrix environments.
Prior to this, Suzie served as Associate Director of Marketing at KPMG Ireland, overseeing marketing strategies for Financial Services and Audit sectors. With deep expertise in event management, sponsorship, brand strategy, and digital marketing, Suzie is known for delivering results with creativity, efficiency, and a strong commercial focus.
She holds a professional diploma in Digital Marketing, Digital Communications, and Media/Multimedia from the Digital Marketing Institute.
Anne Mannion, Head of Marketing & Communications,
Institute of Directors
Anne Mannion is the Head of Marketing and Communications for the Institute of Directors (IoD) Ireland. Anne is an experienced professional in leading an organisations marketing and PR strategy to deliver real results and impact. She is a Certified Digital Marketing Professional (CDMP).
IoD Ireland is a leading membership body for company directors and business leaders. Its purpose is to instil stakeholder trust and confidence in organisations by educating, informing, and supporting directors to lead successfully. Anne leads on IoD Ireland’s marketing, brand, and communication strategy. She also oversees the research, policy and advocacy strategy.
Anne’s previous experience includes key marketing and communication roles for the Department of the Taoiseach (Irish EU Presidency team 2013), the Federation of Small Businesses (FSB), and TheCityUK.
As well as previous roles with the Japanese Mission to the EU and the European Parliament. Anne has a Masters in International Relations and a BA Degree in History and Politics.
Oisín Masterson, Director of Brand and Marketing,
Eir Ireland
Oisín Masterson is Director of Brand and Marketing at eir Ireland. With over 25 years of experience in the industry, he brings a focus on customer-centricity, digital innovation and brand transformation, playing a pivotal role in enhancing eir’s market position.
Prior to eir, Oisín worked for Topaz (previously Statoil), before joining eir in 2010.
He holds a Business degree from DIT, a Bachelor of Mgmt Science (Business) from TCD and a Masters in Business Studies (MBS) from the Michael Smurfit School of Business, UCD.
Ciara McCarthy, Chief Marketing Officer,
EPS Global
Ciara McCarthy is Chief Marketing Officer at EPS Global. An experienced marketer with a series of roles to her name, including notable appointments at Irish Pubs Global, Propylon and PDQ Webmasters, McCarthy’s work at EPS Global ensures delivery og world-class electronic products and services to leading EMS, Datacom and Telecom customers worldwide from 28 global locations.
Ciara holds a Master’s in Applied Computing from TUD.
Orla McDonagh, Senior Marketing Manager,
Dawn Farms
Orla McDonagh is Senior Marketing & Creative Brand Manager at Dawn Farms. With over 15 year’s experience creating and marketing fresh ideas from initial concept to content production, McDonagh is a skillful marketer. She has previously held positions at Bank of Ireland and Unsettled.
She is a graduate from UCD Smurfit Graduate Business School with an Executive Certificate Leadership Personal Impact & Presence diploma.
Orla McGuinness, Head of European Marketing,
Elavon Europe
Orla McGuinness began working in Marketing over 20 years ago in a variety of roles, covering all aspects of Marketing.
She has a proven track record in developing and executing integrated strategic marketing campaigns, across all channels, to deliver commercial results. The key to success is using data driven insights to curate brand propositions that leverage competitive strengths, with cross functional teams. She is currently the Head of European Marketing for Elavon Europe.
Natalie McGuinness, Director of Strategic Marketing and Business Development,
Mason Hayes & Curran
Natalie is an award-winning marketing and strategy leader with over 20 years’ experience driving growth, brand equity, and market differentiation across the professional services, technology, and education sectors. In Mason Hayes & Curran, she has been instrumental in positioning marketing and strategy as a core driver of business performance, supporting a threefold increase in revenue and significantly elevating the firm’s brand in a competitive legal landscape.
Natalie’s approach blends strategic insight with commercial rigour, underpinned by a deep understanding of global and local market dynamics gained through international roles across Europe, Asia, and the US. Her leadership has earned industry recognition including CX Champion and Best In-House Corporate Event Team, celebrating her ability to align brand, client experience, and business strategy.
She previously held senior roles at Vodafone and UCD Smurfit School, and currently serves as Vice President of Chambers Ireland, contributing to national business advocacy and policy. Natalie holds an MBA, a Diploma in Corporate Governance, and is completing a Diploma in Business & Executive Coaching.
Brendan McVeigh, Regional Head of Sales & Marketing,
Norbrook
Brendan McVeigh, Regional Head of Sales & Marketing for Norbrook, was appointed this role in 2019. He thrives in the animal health industry in which he has worked for over two decades.
He initially joined Norbrook in 1997 as a Sales Representative. He then worked at MSD (Merck Sharp & Dohme), where he held the position of Intensive Livestock Business Unit Director.
Adam Monks, Senior Growth Marketing & Business Development Manager,
eShopWorld (ESW)
Adam leads ESW’s global upper funnel strategy, overseeing go-to-market functions responsible for driving pipeline creation across digital, demand generation, and business development. He owns the full end-to-end GTM engine — from strategic planning and budget ownership to team management and operational execution — aligning marketing and sales motions to support scalable, predictable growth.
Seamus Moore, Chief Marketing Officer,
Atlas
Seamus Moore was promoted to Chief Marketing Officer in Atlas in 2023. Atlas is a technology platform that enables innovative companies to employ whomever they want, wherever they want. Atlas facilitates employee onboarding, compliance, management, and payroll in 160+ countries without the need to set up a local entity or use multiple third-party providers.
Seamus is responsible for the global expansion of the Marketing team. His focus has been expanding Atlas’ global footprint through performance marketing, as well as building brand awareness of the growing industry of employee of record solutions.
Previous to Atlas, Seamus was the CMO for Groupon, sitting on the international board and building out the marketing function globally. He has also worked for Paddy Power, O2 Telefonica, and Hewlett Packard in a career that spans 25+ years. Seamus specialises in Performance Marketing, CRM, Customer Experience, and Product Management.
Sheena Morley, Head of Marketing, Britain & International, and Ireland,
DCC Vital
Sheena Morley is Head of Marketing, Britain & International, and Ireland at DCC Vital. She is an experienced marketing professional with over 20 years in the Pharmaceutical and Medical Device industry. With deep expertise across a wide range of marketing techniques and strategic concepts, Sheena is known for delivering impactful results in complex, regulated environments. A confident and articulate communicator, Sheenan excels at motivating teams and engaging stakeholders at all levels to drive successful outcomes and long-term value.
Sheenan Morley holds a MII Graduateship in Marketing from the Marketing Insititute of Ireland.
Ashley Morrow, Head of Brand, Advertising & Sponsorship – Energy Customer Solutions,
SSE Airtricity
Ashley Morrow, Head of Brand, Advertising and Sponsorship at SSE Airtricity, has built up a wealth of brand marketing, internal communications, PR and project management experience. Spanning a broad range of corporate and consumer sectors, including energy, financial services, sports, manufacturing, technology, travel and tourism, insurance, education, and retail industries.
Morrow also has a strong academic teaching and research background in communications including a PhD in Organisational Communication, First Class Honours degree in Communication, Advertising and Marketing, Project Management certification and Postgraduate Certificate in Professional Development for Researchers.
Anne Mulcahy, Chief Marketing Officer,
The National Lottery
Anne is an accomplished strategy and brand marketer with extensive experience, having held senior positions internationally and in Ireland, including Bank of Ireland, Vodafone, Diageo, and, early in her career, the Coca-Cola company. Most recently, she has worked as a brand consultant for clients, including Curry’s Ireland, identifying growth strategies and developing brand plans. Recognised as a dynamic leader, she consistently transforms brands into market leaders to drive business success. Recently appointed as CMO for the National Lottery, an iconic Irish brand, Anne is looking forward to helping it enjoy continued success.
Tom Noonan, Head of Marketing,
Cairn Homes
As the Head of Marketing at Cairn, Tom has been instrumental in shaping the brand strategy, leading impactful campaigns, and overseeing corporate communications. Over the past two years, Tom’s leadership has been pivotal in elevating the Cairn brand, firmly establishing it as a prominent name in the Irish business landscape. The brand development work has been acknowledged by the industry with multiple award nominations, including two commendations at the prestigious European Sponsorship Awards for Cairn’s headline sponsorship of the Cairn Community Games & multiple Marketing Institute of Ireland AIM award nominations.
Prior to joining Cairn, Tom held the positions of Head of Marketing for Ireland and Head of Brands for the Bewley’s Group. Before that, Tom led the strategic brand direction for Kerry Group’s portfolio of beverage brands across Europe.
Tom is a graduate of the School of Marketing at TU Dublin and an active member of The Marketing Institute of Ireland.
Darragh O’Connor, CMO,
William Fry
Darragh O’Connor is Chief Marketing and Business Development Officer at William Fry since October 2024. He was previously Chief Marketing Officer at BDO Ireland, the chartered accountancy firm, for 2 years. Prior to that, he held notable roles in Kastus and Google. He has a Bachelor’s Degree in English and German from Trinity College Dublin.
Roma O’Connor, Chief Marketing Officer,
Dalata Hotel Group
Roma is the Chief Marketing Officer at Dalata Hotel Group, a role she has held since May 2022. Since joining, she has been instrumental in the brand repositioning of Dalata Hotel Group and its key brands, Clayton Hotels and Maldron Hotels. She has also led the group’s digital transformation, enhancing marketing effectiveness and impact, while also driving operational efficiencies across the group. With over 20 years of experience in blue-chip marketing. Roma previously held senior leadership roles at Bank of Ireland, McDonald’s and GE Money bringing a wealth of expertise in brand strategy, customer insight, digital innovation and customer engagement.
Melanie O’Connor, Head of Marketing,
BDO
Melanie O’Connor is the Head of Marketing at BDO Ireland, where she leads the firm’s brand and growth strategy. A Chartered Marketer (MCIM), she brings a commercially savvy and strategically minded approach to professional services marketing. Melanie is also a former elite swimmer who represented both Australia and Ireland, and she continues to apply that same drive and discipline to her leadership in marketing.
Conor O’Donovan, Head of Global Communications, Strategic Marketing & Events,
Enterprise Ireland
Conor O’Donovan leads Enterprise Ireland’s Startup, Entrepreneurship & National Enterprise Hub (NEH) teams.
O’Donovan has responsibility for developing and promoting the Irish Startup Ecosystem in Ireland and in key international markets. His role includes the development of a National Startup Accelerator Platform and National Startup Up Hub, supporting the creation of 1,000 new startups by 2029, as part of Enterprise Ireland’s new Strategy 2025-29 and delivering key actions under the Programme for Government.
O’Donovan founded the National Enterprise Hub (NEH), a new All of Government service to make is easier for SMEs to access over 250 funding, training and advisory supports from 30 Government departments which has helped thousands of SMEs to improve competitiveness and expand their businesses.
O’Donovan is a recipient of the Irish Times/ Smurfit Graduate Business School MBA Scholarship.
Niamh O’Driscoll, Head of Brand & Marketing,
Virgin Media
Niamh O’Driscoll is Head of Brand & Marketing at Virgin Media, beginning her journey with Ireland’s leading entertainment and broadcast company over 9 years ago.
She is an experienced marketing professional with strong commercial acumen and over 20 years experience in strategic brand management and marketing. Prior to Virgin Media, O’Driscoll held marketing roles in O2 and Meteor. She is passionate about the importance of unlocking consumer insights and creating meaningful connections with consumers to build brands and drive sustainable growth for businesses.
O’Driscoll is a graduate of UCC with a Bachelor of Arts in European Studies, French & Spanish, spending a year in the University of Granada, Postgraduate Diploma at UCD Smurfit Business School and a Diploma in Digital Marketing from the Digital Marketing Institute. She lives in Dublin with her family.
Business & Finance CMO 100 Index 2025 (alphabetical by surname):
View part one (B–D)
View part two (D–K)
View part three (L–O)
View part four (O–W)
