CMO 100

CMO 100 Index Announced – Part 1

By Business & Finance

25 May 2021

Business & Finance is proud to release the annual CMO 100 Index, recognising the top marketing professionals operating in Ireland in 2021.

Part 1 | Part 2 | Part 3 | Part 4

The full list is available to download here

Louise Bannon, Executive Director & Head of Marketing

DAA

Louise Bannon is Head of Marketing at Dublin Airport and a member of the Executive Team. Louise has overall responsibility for consumer and B2B/partner marketing programmes and digital channels, as well as an extensive customer research and planning function. She has over 20 years’ experience in marketing and product management/development roles, focused on driving customer-led strategy development and implementation in complex customer service environments. She joined daa in 2006, having previously held senior management roles in two of Ireland’s key utilities; eircom and ESB. A former president of the Association of Advertisers in Ireland, Louise remains on the Council and is also a Non-Executive Director of the Irish Exporters Association. Louise lives with her family in Dublin and is a graduate of Trinity College Dublin and Dublin Institute of Technology. She also holds an MBS from Dublin City University.

Fiona Boland, Director of Marketing, Business Development and Communications

Walkers

With 20 years’ experience of working in professional services and tourism, Fiona began her career via an IBEC grad programme with Tourism Ireland in Oslo. Before becoming Director of Marketing, BD & Communications at Walkers in 2019, Fiona worked in senior roles as Director of Marketing at Matheson and as a Senior Clients and Markets Manager with Deloitte Ireland for over 9 years. Fiona holds an MSc in Marketing and Business French from T.U. Dublin and a BA International from UCD with 1 year completed in Université Bordeaux III.

Ciara Bourke, Director of Sales & Marketing

Grant Thornton

Ciara Bourke is a corporate event manager with Grant Thornton and has nearly 20 years of experience managing events in the corporate hospitality sector, summits and managing award programmes and ceremonies. She is known for strategically leveraging sponsorship contracts for maximum brand and hospitality opportunities. Her specialties include supplier contract negotiation, all aspects of event management from optimum brand exposure to management of staff, logistics management from travel requirements to AV & Stage management, budget management, and analysis of sponsorship opportunities.

John Boyle, Director Business Development & Marketing

William Fry

John Boyle is Director of Business Development and Marketing at William Fry, one of Ireland’s leading corporate law firms with offices in Dublin, Cork,
London, San Francisco, Silicon Valley and New York. Prior to this John was CMO at PwC Ireland where he led the overall business development and
marketing programme for their business in the Irish marketplace. An experienced Financial Services marketing practitioner, John held senior marketing
posts with both Bank of Ireland Group and RBS / Ulster Bank and is a member of the Marketing Institute of Ireland.

Mark Brennan, Head of Marketing

Allied Irish Bank

Mark is a leading marketing and business leader with over 15 years global marketing experience, successfully building brands and driving commercial success across multiple industry sectors and organisations including AIB, EBS, Guinness, Volkswagen and L’Oreal. Mark worked in London for 10 years in some of the biggest Global Advertising Agencies such as DDB and Adam&Eve before joining AIB in late 2013. Following a three year tenure as Head of Digital Marketing & Innovation at AIB, Mark was appointed Head of Marketing, with responsibility for all marketing activity across sponsorship, AIB Brand & EBS mortgages.

Lisa Browne, Head of Marketing & Customer Insights

ESB Group

Lisa Browne, Head of Marketing & Customer Insights at ESB Group is a leading marketing and business leader with over 20 years’ experience in building brands and driving business success across a number of industries and brands including Tipperary Water, eircell, Bank of Ireland and ESB. She was appointed Head of Marketing & Customer Insights at ESB in 2018 and leads a team with responsibility for developing brand and marketing strategies to provide innovative, sustainable energy solutions to homes and businesses throughout Ireland and GB. She is also a Fellow of the Marketing Institute of Ireland.

Fidelma Browne, Head of Programme & Campaigns

HSE

Fidelma leads the HSE’s communications programmes and campaigns team. We work with health service teams nationwide to create campaigns that help people improve their health and wellbeing and make our health service easier to use. All our work puts people and patients at the centre of our communications materials, paid campaigns, digital, news and stakeholder engagement. Our team also creates award-winning behaviour change campaigns on a wide range of topics, like those that help people to QUIT smoking, rebuild uptake of the HPV vaccine, support understanding of dementia in our communities. In 2020 and 2021, HSE communications led the information, digital, social marketing and stakeholder communications on COVID-19 and the COVID-19 vaccines. Fidelma has worked in the health service since 1999, with experience in social marketing, media relations, digital communications, market research, communications planning and crisis response.

Brendan Buckley, Marketing Director

Irish Distillers

Brendan Buckely, Global Marketing Director for Irish Distillers, has been known to classify himself as a Global Brand Builder, Innovation Specialist and Whiskey Enthusiast- not that we are very surprised. Buckley has over 30 years experience in marketing and is also a member of the Irish Distillers Executive Leadership Team since 2019.

Maricka Burke Keogh, Global Product Marketing Director

Genesys

Maricka is the Global Product Marketing Director at Genesys, the customer experience platform that delivers customer journeys for companies worldwide. She leads the product marketing strategy of Predictive Routing and AI platform, KATE. Prior to this, the ex-Googler and technology enthusiast was Head of Digital Marketing at Altocloud (acquired by Genesys, Feb 2018). She holds an MSc in Marketing Practice, Business from University College, Dublin.

Elaine Carey, Chief Commercial Officer

Three

Elaine Carey, Chief Commercial Officer at Three Ireland and Three UK, a position she has held for nearly ten years involves her responsibility for sales strategy across digital, social media and web. Prior to this, she was Three Ireland’s Sales and Marketing Director. She also works with her teams and various agencies to create PR campaigns to support products and services.

Clyde Carroll, Director of Marketing & Communications

We are DublinTown

Clyde Carroll oversees all of DublinTown’s marketing initiatives including Dine in Dublin, The DublinTown Food and Drink Festival, the Dublin Fashion Festival and Dublin at Christmas, Dublin City’s Christmas Lights. Digital plays an important part of DublinTown’s marketing strategy and Clyde manages the content creation on five websites and multiple social media platforms including the award-winning DublinTown.ie. During Covid times Clyde worked with a special taskforce of Dublin City Council, DublinTown, An Garda Siochana, the NTA and Legacy Communications to deliver comprehensive marketing and communications plans to safely reopen Dublin city centre to the public after Covid19 lockdowns. Clyde was a member of the branding subgroup of the ‘Grow Dublin Tourism Implementation Group,’ the group responsible for delivering the Dublin brand. Clyde now sits on the Failte Ireland Covid Response Sales and Marketing group. Clyde is also course director for the Fitzwilliam Institute Group Diploma in Event Management course.

Sean Carty, Head of Online and Digital

Zurich

With over 20 years’ experience in digital marketing, Sean spent almost seven years in financial services marketing for Aviva before joining Zurich Life Assurance plc in May 2007. Since then, he has developed a consistent reputation for pioneering digital marketing strategy, ensuring it was the first in the life industry in Ireland to engage with its customer base via social media, responsive website design and most recently voice activation. Sean has also overseen a number of award winning digital campaigns such as ‘Time Flies’ and the internationally acclaimed ‘Cost of Education’ savings campaign which have helped to increase the company’s online visibility to unprecedented levels.

Olivia Caslin, Communications & Marketing Manager

Skillnet Ireland

Olivia is a brand, corporate communications and public relations executive with 20+ years of business experience at leading global consumer brands and public sector organisations, including Cuisine de France, Essity, Mars and UCD. She has launched innovative, award-winning campaigns and has a passion for unlocking business growth through making meaningful connections to the everyday needs of consumers. In her current role as Communications and Marketing Manager at Skillnet Ireland – Ireland’s Business Support Agency for Workforce Development – she is responsible for marketing communications to business and consumer audiences, helping businesses in Ireland succeed through innovative, business-driven people development.

Gillian Chamberlain, General Manager – Business Sales & Marketing

BT

Gillian Chamberlain is the Director of Sales and Marketing for BT Ireland. With over 25 years’ experience in sales, marketing and customer relationship management, Gillian joined BT in 2011 as Head of Corporate Marketing and Propositions. In 2015 she assumed the role of General Manager, Commercial & Marketing, where she led the product, commercial and marketing functions for both the business and wholesale channels for the Ireland business. Prior to joining BT, Gillian worked for IBM, Hewlett Packard and IBEC. Gillian holds a BSc honours degree in Business Management from Trinity College and has a post-graduate diploma in Marketing Practices from the Smurfit Business School at UCD.

Geoff Codd, Head of Marketing & Retail Development

Energia

Geoff has been Head of Marketing & Retail at gas and electricity supplier Energia since September 2015. He was previously the company’s Marketing Manager and has also worked in marketing roles at Meteor, Perlico and Shop Direct. He is a Trinity College Dublin, Dublin City University and Saint Joseph’s University Haub School of Business graduate.

Tara Collins, Chief Marketing Officer

National Broadband Ireland

Tara Collins is the Chief Marketing Officer of NBI, responsible for directing the brand and communications strategy, stakeholder engagement and demand stimulation.

Tara joined NBI in 2020 with a wealth of experience across marketing, communications, PR, business development, and corporate relations, built up over a career of more than 20 years in the public and private sectors.

Tara has held senior roles at Ryanair, Seniors Money International, Smurfit Business School, Hewlett Packard and University College Dublin. Tara’s global experience has seen her live and work in the USA, UK, Europe, Australia and Asia.

Tara sits on the Board of BizWorld Ireland, a not-for-profit organisation that promotes entrepreneurship skills for young people and is a diversity champion for the Womens Executive Network (WXN). She also volunteers for Harvard Business Schools virtual learning groups.

Margaret Colton, Head of Marketing

Dunnes Stores

Margaret has worked in the world of marketing for over 30 years starting out in Diageo and transitioning to Eir, Electric Ireland and most recently Dunnes Stores, some of Ireland’s most loved and iconic brands. She delivers sustainable revenue growth through expertise in building brands, with mastery of creative advertising development and an incisive understanding of consumer needs and has demonstrated adaptability and a willingness to embrace new challenges across a variety of sectors including FMCG, Telecoms, Utilities and blue chip Retail. Colton brings a passion for new technologies to fuel digital transformation. Her key strengths lie in defining growth strategies, leadership and coaching of teams to build marketing capabilities and talent, and in management of Agency relationships and remuneration models.

Ruth Cosgrove, Group Director of Marketing and Communications

Smurfit Kappa

Ruth took up the role of Director of Marketing in January 2019 ,and has been working in Smurfit Kappa since 2015 building the Global Brand Strategy. Previously, Ruth was Marketing Manager for Britvic International working in the US market. She held a variety of senior brand roles in Johnson & Johnson on both consumer and OTC brands such as Johnson’s Baby, Neutrogena, Benylin, and Calpol.

Louise Cunningham, Vice President and Head of Field Marketing EMEA, UK & AsiaPac

First Derivatives plc

Louise joined First Derivatives plc in August 2010 as Marketing Executive, the first Marketing employee for the Group. Fast forward 11 years, the company has a strong marketing organisation with a team of marketing leaders working with the CMO Kathy Schneider. Louise leads the Field Marketing function in the UK & Ireland, EMEA and AsiaPac supporting business growth. Louise has focused her career over the past 11 years in International marketing for First Derivatives, building experience in global marketing planning and implementation, brand management, demand and lead generation and event management across the Group. Louise holds a BSc Hons in Business Studies with Marketing from the University of Ulster.

Aoife Davey, Senior Director of Marketing

One4All

Aoife Davey is a driven senior commercial marketer and thrives on working with people to make change happen. She has been working with One4All since it was founded in 2001 and helped build it to where it is now. She is currently in the Senior Marketing Director role at BlackHawk Network Europe and a member of the One4all senior leadership team. She plays an integral role in formulating overall business strategy including product development, market expansion and CSR.

David Deighan, Head of Communications

KPMG

David Deighan is Head of Communications with KPMG. A graduate of DCU, Dave’s career has included making TV ads for Guinness and Carlsberg, as well as time spent in the out of home media business as a Director of JCDecaux. As Head of Communications at KPMG, Dave is responsible for advertising, PR, media and digital at Ireland’s largest professional services firm.

Susan Dempsey, Global Marketing and Communications Director

ICON

A marketeer for close to three decades, Susan began as a Customer Service Representative at Computer Associates and has worked her way up to becoming the Global Marketing and Communications Director for ICON Plc where she has thrived for over 15 years. She has specialised in B2B services and strategic marketing programs for organisational growth. She is a strategic thinker who has a wide range of experience including professional services, telecoms, software localisation, and healthcare.

Nancy Derby, Commercial Director

Santos Dumont

With over 15 years’ experience in various commercial and regulatory roles in aviation, Nancy is one of the few multilingual aviation business professionals in Ireland. She speaks English, Russian, Turkish, Farsi and Arabic. With Santos Dumont since 2016, she is currently involved in aircraft marketing and airline relationship management, aircraft trading, asset management and investor relations in the Middle East and Asia, marketing Irish aviation expertise abroad

Paul Dervan, Chief Marketing Officer

National Lottery

Paul Dervan is the CMO of The National Lottery in Ireland and author of “Run with Foxes: Make better marketing decisions”.

Prior to The National Lottery, Paul was the Global Brand Director at Indeed, the world’s largest and fastest growing job site, with over 250 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia & Asia.

Eoin Doyle, Director of Marketing & Innovation

Glanbia Ireland

Spending over 35 years in senior marketing roles with major players across Ireland, Eoin began in marketing with drinks giant Diageo overseeing the Baileys brand. After 16 years at this post he became a Marketing Director at Chevrolet Ireland from 1998 to 2001. He is currently the Head of Marketing and Product Management for International Markets at the Consumer Division of Glanbia Ireland, a position he has held for two decades.

Allison Duffy, Group Marketing Leader

IQ-EQ

As Group Head of Marketing and Communications Alison is responsible for IQ-EQ’s end to end marketing and communications agenda across all IQ-EQ Group brands globally. An expert in transformational change Alison has managed numerous business acquisitions as well as a global rebrand since joining IQ-EQ six years ago. Prior to joining IQ-EQ Alison held senior marketing and communications roles with Irish Bank Resolution Corporation Limited, Bank of Scotland (Ireland) Limited and Sony Computer Entertainment Europe (PlayStation).

Nora Duggan, Chief Marketing Officer

Taxback International

Nora Duggan joined Taxback International, the world’s leading B2B VAT technology provider in March 2020 as VP of Revenue Operations and was promoted to Chief Marketing Officer in February 2021. She is responsible for Global Marketing Strategy and has been instrumental in transforming the marketing function of Taxback International from event marketing to an entirely digital platform.

Nora has a broad range of marketing and commercial experience across many international markets. In 2013, she took a role with the Communicorp Group as CMO which brought her on an exciting journey to China for 2 years. Following that she became Director of Sales and Marketing to Digicel Papua New Guinea in 2015. In 2017, her next move was to Sydney and into a more commercial role as Chief Partnership Officer. Here she successfully pivoted the business ABV, who had lost their single source of income, by delivering a number of significant commercial contracts across the Asia Pacific.

Nora is passionate about innovation and delivering a competitive advantage for a brand with a clear ROI. In her spare time, she is interested in skills-based volunteering and enjoys working on the board of NGOs.”

Henry Dummer, Chief Marketing Officer

Bank of Ireland

Henry Dummer began his career with Mars Confectionery and GlaxoSmithKline in London before moving to Ireland in January 2006 as Customer Marketing Director at Diageo Ireland. He transitioned to Tesco as Marketing director in 2011 to manage customer perceptions. He is currently the CMO of Bank of Ireland where he has worked since 2018.

Jennifer English, Global Brand Director (SVP), Baileys and Roe & Co

Diageo Ireland

Jennifer has been with Diageo since 2004. As Global Brand Director, she is accountable for global performance of Baileys Irish Cream Liqueur and the super-premium Irish whiskey brand, Roe & Co. Her Diageo career spans Global, US and European roles working across marketing, innovation and commercial. She is a Leader of the Diageo Sustainability agenda. Before Diageo, she was Consumer Planning Director at Initiative Media and Des O’Meara & Partners.

Jennifer is a Board Director of R&A Bailey and the Ballinglen Arts Foundation.