CMO 100

CMO 100 Index 2021 launch event announced

By Business & Finance
13 May 2021

To launch the 2021 CMO 100 Index, which will be published in the upcoming edition of Business & Finance magazine – Volume 58, no. 2 – and here on, Business & Finance Media Group is delighted to announce the CMO 100 Index launch event on Tuesday, 25th May.

To launch the 2021 CMO 100 Index, which will be published in the upcoming edition of Business & Finance magazine – Volume 58, no. 2 – and here on, Business & Finance Media Group is delighted to announce the CMO 100 Index launch event, in association with Xtremepush, on Tuesday, 25th May at 11:00am.

Register to attend here.

The event will feature a keynote address from Mark Schaefer, international social media and marketing guru and a keynote from Tommy Kearns, CEO, Xtremepush.

There will also be a roundtable on the theme Digital Acceleration: Technology has changed our minds — now it’s time for brands to catch up, and will focus on topics such as digital acceleration, data privacy, personalisation of marketing strategies, multi channel engagement, amongst others. 

Joining us for this discussion will be some of Ireland’s leading marketing professionals, including: Moderator Rob Pryce, Chief Revenue Officer, Xtremepush, and panelists Michelle Spillane, Marketing & Brand Director, Paddy Power, Mark Brennan, Head of Marketing, AIB, and Paul Dervan, CMO, National Lottery.

Featured Speakers

Tommy Kearns, CEO, Xtremepush

Tommy Kearns is a vastly experienced commercial leader with over 20 years’ experience and expertise working in the technology, multichannel marketing and mobile app spaces across Ireland, the UK, the Caribbean, Latin America and the United States. He is CEO and co-founder of Xtremepush, the leading customer engagement, data and personalisation platform with a global portfolio of enterprise clients including LiveScore, Oddschecker, 888 Holdings, Pollard Banknote, Rush Street Interactive, Bank of Ireland, Allied Irish Bank, National Bank of Abu Dhabi, Avatrade, Wirecard, Groupe Dynamite and RTE (national broadcaster of Ireland). He is also a co-founder of iMobile, a successful mobile app development company.

Mark Schaefer, international marketing expert

Mark Schaefer is a marketing strategy consultant, keynote speaker, college educator, and the author of nine books including “Marketing Rebellion” and “Cumulative Advantage.”


Michelle Spillane, Marketing & Brand Director, Paddy Power

Michelle joined Paddy Power Betfair in January 2018 with an impressive resume to her name. She most recently served as Director RTE Global & Marketing from 2014, after spending two years as CMO for Microsoft Ireland. She was Head of Marketing at Bank of Ireland from 2006-2012 and Marketing Director for ITV Worldwide in London from 2003-2006



Paul Dervan, CMO, National Lottery

Paul Dervan is the CMO of The National Lottery in Ireland and author of “Run with Foxes: Make better marketing decisions”. Prior to The National Lottery, Paul was the Global Brand Director at Indeed, the world’s largest and fastest growing job site, with over 250 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia. Before that, Paul was with PokerStars, the world’s largest online poker brand, as Creative Director for their Full Tilt brand. He was responsible for repositioning and relaunching the brand as part of their brand portfolio, targeting new mobile audiences. 

Prior to this Paul worked for Telefonica, in various roles. He was Brand Director in their Digital Unit in London, focusing on launching youth brands in Ireland and Latin America. He was Head of Brand for O2 in Ireland during the brand’s most successful period, becoming market leader of postpaid segments, with 35% market share.

Mark Brennan, Head of Marketing, AIB

Mark is a leading marketing and business leader with over 15 years global marketing experience, successfully building brands and driving commercial success across multiple industry sectors and organisations including AIB, EBS, Guinness, Volkswagen and L’Oreal. Mark worked in London for 10 years in some of the biggest Global Advertising Agencies such as DDB and Adam&Eve before joining AIB in late 2013. Following a three year tenure as Head of Digital Marketing & Innovation at AIB, Mark was appointed Head of Marketing, with responsibility for all marketing activity across sponsorship, AIB Brand & EBS mortgages.


Rob Pryce, Chief Revenue Officer, Xtremepush

Rob Pryce is a senior business leader with over 20 years’ worth of sales, commercial and operational experience in the technology and digital sectors. He has held senior positions at global companies like Microsoft, where he served as European lead for Sales Strategy and Brand, and Quantcast, where he established the EMEA Account Management and Customer Success teams. Prior to joining Xtremepush, he held CRO positions at both Social Talent and Bionic. He was also the founder of Diffiniti Ireland, building it up to become the country’s largest full-service digital agency. Rob is passionate about digital transformation, advocating for customer-centric experiences that drive revenue and foster brand loyalty.