The LINC announce Improper Butter as winners of JumpStart 2014

Business | Fri 21 Nov | Author – Business & Finance

The LINC (Learning and Innovation Centre) at the Institute of Technology Blanchardstown (ITB) today announced Improper Butter as the winner of their annual business competition ‘JumpStart 2014’.

Founded by Elaine Lavery in 2013, Improper Butter is a range of premium brand Irish flavoured butters that inspire creativity at mealtimes. The company combines grass-fed Irish creamery butter with fresh herbs and ingredients. Lavery was awarded a business package worth €25,000 including €10,000 cash investment as part of JumpStart 2014.

Bobby Kerr said of the winning start up: “Improper Butter is an innovative product that seems ready to take off. The combination of out sourced production and new supermarket listings means that Improper Butter is a business to watch for the future.”

A special runner up prize was also awarded to Padraig Brosnan of Treasure Delta. Based in The Digital Hub, Treasury Delta is developing an innovative online solution to help companies engage with their banks on their core banking activities. Their platform will allow companies to easily communicate their banking requirements to those banks operating in their marketplace in a highly secure and confidential manner.

Five Dublin businesses were shortlisted in total from an incredible array of entries from Irish entrepreneurs. The level of entries was up on 2013 with an over 70% increase in entries on last year making it the most competitive year to date. The other shortlist companies were The Hub Controller, Orla Reynolds Design and www.glue.ie.