By Business & Finance 
A nominee for the coveted Elevation Award, in association with Enterprise Ireland, Mail Metrics’ technology is transforming paper-based businesses to fully digital end-to-end processes resulting in better customer experiences.
Mail Metrics was established in 2013 and currently has 151 employees across Ireland, the UK and Poland. Digitisation is at the core of what they do.
Their technology is designed to take legacy paper-based business processes (applying for insurance, managing a pension, applying for a loan) and transform them to a fully digital end-to-end process which can be managed from the consumer’s phone or online. In doing so, their clients can digitally transform their key customer journeys without the need to make expensive changes to their legacy systems, typically resulting in a better end customer experience and higher compliance rates, with a very short ROI.
Revenues
Headquartered in the Clonshaugh Technology and Business Park, in Dublin, the company whose core values include a people and humility solution-orientated approach, achieved €19.5m in revenue in 2022. Revenues doubled in 2023.
The company has strategised its way to success by reviewing and changing its approach where necessary. Nick Keegan, CEO leads the customer experience platform company. Their product enables highly regulated financial services companies to provide their customers with end-to-end digital customer journeys. New challenger banks and fintechs are setting the standard for digital customer experiences in critical processes such as onboarding and renewal.
Digital Capabilities
Traditional financial services companies struggle to provide the same seamless experiences due to their old legacy systems, resulting in many critical customer journeys still being paper-heavy and cumbersome. Mail Metrics solves this problem by deploying their platform and offering traditional financial services firms secure, best in class digital capabilities.
The company’s vision is to be the go-to platform for Mission Critical Customer Journeys in the Financial Services Sector across Ireland, U.K.,& U.S.
Mail Metrics customers are highly regulated and often require regulatory approval in order to work with them. This, combined with the complexity of onboarding their solution, means their organic sales cycle can be months long. To combat this, they have successfully executed a strategy of growth through acquisition, completing 3 acquisitions since 2021. Their strategy is to acquire businesses that print and mail letters for financial services companies in order to help their customers to move away from paper-based customer communications in favour of a digital customer experience platform.
ESG
In terms of ESG, their biggest focus is on reducing the volume of paper that financial services companies use for communicating with their customers. Their Mail Metrics platform is in itself a key enabler of environmental sustainability by helping their clients to move from paper to digital communications. Typically, clients are 90-100% paper based when they start working with Mail Metrics, and within 12 – 24 months will have transformed to 30% paper / 70% digital on average, with some going as far as 90%+ digital in that time.
In addition to this, Mail Metrics strives to be active in their community on the Northside of Dublin (Ballymun/Coolock). As such, they provide funding to the Ballymun scouts.These funds ensure that kids from lower income households can attend camping excursions as the company covers their fees and subs and ensures that no child is left behind. It also pays for equipment such as sleeping bags and tents.
Nick Keegan, CEO of Mail Metrics, commented: “Being nominated for the Elevation award is a testament to all the team at Mail Metrics who drive our business forward everyday. It’s their vision, hard work and their sacrifice that has contributed to our continuing growth.”
Business & Finance Awards Elevation Award
The Elevation Award category was launched in 2018, in partnership with Enterprise Ireland. This award recognises Irish companies that are fast-growing and with significant potential to continue to scale globally. The Award complements the well-established Company of the Year Award.
Previous winners of the prestigious prize include Portwest in 2018, Wisetek in 2019, Aerogen in 2020, APC ltd. in 2021, and FINEOS in 2022.
Attend the Awards
The award ceremony holds an important date for Irish and international business and political leaders as we recognise those paving the way for business excellence on the island of Ireland and beyond. Given demand, table availability is limited – for further information Contact Zoe.Metro@businessandfinance.com – for Partnership opportunities contact brian.kearns@businessandfinance.com.
For more information on the 49th annual Business & Finance Awards see www.businessandfinanceawards.com
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