By Business & Finance 
Pictured: Nicole McCreery, Chief Marketing Officer, Elkstone
This week sees new and notable appointments at Elkstone and BDO Ireland
Nicole McCreery, Chief Marketing Officer,
Elkstone
Elkstone, an Irish investment firm specialising in private market assets, has announced that Nicole McCreery has joined the team as Chief Marketing Officer.
McCreery is a senior marketing leader in financial services with experience spanning marketing strategy, proposition development, media, advertising and digital acquisition. She brings extensive experience driving business growth and building brand equity across Asia and North America.
Most recently, McCreery led HSBC’s wealth repositioning in Asia, launching a flagship multi-market wealth programme, establishing their brand positioning, client engagement and media partnerships, driving market share and product penetration growth.
The appointment of McCreery McCreery as Chief Marketing Officer reflects Elkstone’s ambitious growth trajectory as one of Ireland’s leading investment firms. As Elkstone continues to expand access to private market opportunities, including wealth, venture capital and real estate, McCreery’s appointment underscores the firm’s commitment to democratise private markets for investors across the continuum and meet the growing need of Ireland’s mass affluent investment journey. As part of her role, McCreery will focus on building meaningful communities for Elkstone across Wealth, Venture and Real Estate, by creating access to best-in-class bespoke Irish and Global investments and elevating the Irish Venture ecosystem at home and abroad.
McCreery holds a Bachelor of Commerce from Trinity College Dublin, a Master of Marketing from the Michael Smurfit Business School, and a certificate in Digital Media Marketing from New York University.
Speaking on the announcement, Elkstone CEO and co-founder Alan Merriman said, “We’re seeing growing interest from Irish investors who want to grow their wealth and diversify their portfolios through private market opportunities. Nicoles’s international financial marketing experience will be invaluable as we expand our efforts to educate and serve more investors seeking alternatives in addition to traditional markets and looking to enhance their overall investment returns.”
Nicole McCreery said: “What drew me to Elkstone was their mission to expand access to private market investments for Irish investors. Marketing plays a critical role in understanding the needs of investors today. Empowering and educating our clients as they navigate their investment journey will form an integral component of Elkstone’s marketing efforts to build and foster an engaged, vibrant community. I’m incredibly excited to take the reins in defining Elkstone’s narrative for growth, innovation, and opportunity within private markets — making an impact that resonates with investors.”
Sinead Wallace, Director and Head of Executive Search & Advisory team,
BDO Ireland
BDO Ireland has announced the appointment of Sinead Wallace as Director and Head of the firm’s Executive Search & Advisory team.
Wallace is a highly accomplished Senior Director with extensive expertise in the Irish and European Executive Search and Advisory sectors. She demonstrates a strong track record in executive leadership, commercial strategy, and business transformation. Wallace is recognised for delivering impactful talent solutions at C Suite across diverse industries and geographies, with a particular focus on strategic growth and international expansion.
Wallace has successfully scaled multi-sector, multi-disciplinary businesses across several international markets, consistently delivering high performance in competitive environments.
She is a specialist in Foreign Direct Investment (FDI), having led national and cross-border talent acquisition initiatives for both start-ups and expansion projects.
And our new Partner has extensive experience managing offices and leading business development efforts across numerous European countries over an eight-year period, resulting in a robust and farreaching professional network.
Some of her key areas of expertise include:
• Executive Search (C-Suite and Senior Leadership)
• Leadership Assessment & Succession Planning
• Strategic Search Methodologies
• International Skills Mobility & Project Delivery
• Client-Centric Approach & Commercial Acumen
• Authentic, Direct, and Purpose-Driven Communication
Commenting on the appointment, Brian McEnery, Managing Partner at BDO Ireland, said: “We are delighted to welcome Sinead to BDO. Her deep sectoral experience and proven leadership in some of the most high-profile recruitment and executive search matters in Ireland make her an invaluable addition to our team. Sinead’s appointment reflects our continued focus on delivering specialist advisory services to clients navigating complex financial challenges.”
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