CMO 100

Business & Finance CMO 100 Index 2023 — Part 3

By Business & Finance
16 February 2023

Business & Finance is proud to release the annual CMO 100 Index in association with Cvent. The CMO 100 recognises the top marketing professionals operating in Ireland in 2023. 

Part 1Part 2 | Part 3 | Part 4

The full list is available to download here

Catherine Keogh, Chief Corporate Affairs and Brand Officer,
Kerry Group

As Chief Corporate Affairs and Brand Officer for Kerry Group, Catherine Keogh is responsible for Brand Strategy, Communications, Public Affairs, Government and NGO Relations and Sustainability as the company continues to grow and strengthen its position as the world leader in sustainable nutrition.

She joined Kerry Taste & Nutrition in October 2016 as Vice President, Strategic Marketing & Business Planning for Europe, bringing a proven track record in strategic marketing leadership, B2B brand building, integrated communications and developing innovative strategies to fuel rapid business growth.

In her previous role as VP Corporate Affairs and Communications, Keogh was responsible for leading the launch of the new Kerry brand and purpose. She is a graduate of Dublin City University and the University of Cologne and holds an MBA from Smurfit Business School in Dublin.

Conor Kilduff, Sales & Marketing Director,

Conor Kilduff is Sales and Marketing Director of Keelings and Non-Executive director of FMI. Kilduff has held his current role since January 2012. He previously worked at Unilever as a Marketing Director before being made Managing Director. He holds a Masters in Business Studies, Marketing from University College Dublin.

Rita Kirwan, Marketing Director,
Aldi Ireland

Rita Kirwan has been Marketing Director of Aldi since January 2015. She launched Aldis’ partnership with Deliveroo and Click and Collect and managed the retailers marketing communications during Covid 19.

Susanne L’Estrange, Global Marketing Director,
Dell Ireland

Susanne L’Estrange is an accomplished global technology leader who excels at driving operational excellence, change and delivering results through technology and process innovations. She is a strategic, executive team player committed to developing and motivating high performing teams.

L’Estrange has a proven ability to drive complex transformational programs and lead large global teams and gives back by participating in career mentorship and is active in STEM initiatives. She has been working with Dell Technologies for nearly three decades, working her way up from Sales to recently becoming the Global Marketing Director.

Adrian Lawlor, CMO,

Adrian Lawlor joined Kepak as a graduate in 2002 and after initial 4 years in a variety of marketing roles supporting the early stages of growth for Rustlers in the UK, he went on to spend 10 years in a number of senior Commercial and Business Development roles across Kepak’s Irish, European and UK business.

He was appointed Marketing & Business Development Director of the Consumer Foods Division in 2016 and as part of this, Lawlor led a significant evolution of the Marketing and Category team structures and ways of working, leading to a significant period of success for the Rustlers brand which has become a Top 100 brand in the UK, driven by award winning marketing initiatives.

After assuming responsibility for the integration and development of the Insight, Innovation and Marketing teams across Kepak’s value added businesses in 2019, he became Group Chief Marketing Officer in 2021 with responsibility for Insight, Innovation, NPD, Marketing and Strategic Planning across Kepak Group.

Lawlor holds a BSc in Management and Marketing from Technological University Dublin, is a Fellow of The Marketing Academy EMEA 2023 Fellowship Programme and is a member of the Bord Bia Brand Forum Steering Group.

Elaine Lynch, Head of Marketing,
BT Ireland

Elaine Lynch is Head of Marketing at BT Ireland. She is a senior marketing professional with a broad range of corporate marketing experience encompassing strategic planning, creative development, brand strategy, digital marketing, campaign management, marketing automation and demand generation.

Lynch has over 12 years B2B marketing experience both client and agency side. She has worked with many high profile brands such as, Vodafone, Carphone Warehouse, Three, Sony Mobile, Samsung and Alcatel.

Laura Lynch, Group CMO,
Bank of Ireland 

Laura Lynch is the Group CMO of Bank of Ireland.She held the role in an interim capacity from June 2021 before being made permanent in January 2022.

Lynch has a significant depth of experience having previously held the roles of Head of Brand and Sponsorship, Group Head of Customer Experience, Head of Youth Banking and, most recently, Head of Segments and Propositions within Bank of Ireland, along with a range of senior marketing roles in eir and Ireland on line.

In her current role as CMO, she is accountable for marketing and customer propositions across the Bank of Ireland Group, including Retail Ireland, UK, Corporate and Markets businesses, with a focus on increasing brand consideration, improving customer experience, using data to transform engagement with customers and driving new areas of growth through innovation, partnerships and digital transformation.

Shane Lynch, Marketing Manager,

Shane Lynch is the Communications Manager ar Supervalu. He has led the marketing team through a number of successful campaigns for which they have received numerous awards.

Supervalu was named the Top Marketing Team at the Marketing Institute’s 2020 All Ireland Marketing Awards. Lynch has held high-ranking positions across Musgrave’s portfolio of stores including Retail Maketing Manager at Centra. He took up his current role in August 2019.

Suzy Maher, Senior Marketing Manager,

Suzy Maher is the Senior Marketing Manager at Maples and Calder, the law firm of the Maples Group in Europe. The Maples Group is a multijurisdictional law and professional services firm headquartered in the Cayman Islands.

She is responsible for the planning, development and implementation of strategic marketing, communications and business development activities for Europe across the Dublin, London, Luxembourg, Jersey and Dubai offices.

Prior to this, Maher was with KPMG for over 15 years where she developed and led the marketing team in delivering an outstanding programme of marketing initiatives for the firm’s Financial Services practices.

Anne Mannion, Head of Marketing & Communications,
Institute of Directors

Anne Mannion is the Head of Marketing and Communications for the Institute of Directors (IoD) in Ireland. Where she oversees the IoD’s communication strategy, inclusive of brand, PR, digital marketing, and stakeholder engagement.

She also oversees the research and public affairs work. Mannion’s prior experience includes key marketing and communication roles for the Department of the Taoiseach (Irish EU Presidency team 2013), the Federation of Small Businesses (FSB), and TheCityUK.

As well as previous roles with the Japanese Mission to the EU and the European Parliament, Mannion has a Masters in International Relations, a BA Degree in History and Politics, and is also a Certified Digital Marketing Professional.

Damien McCann, Director of Sales & Marketing,

As Director of Sales and Marketing at Viatel Technology Group, Ireland’s leading independent digital services group, Damien McCann leads the commercial strategy that has successfully disrupted the Irish business telecoms market.

A Business and Marketing Graduate of Dundalk Institute of Technology, McCann began his career with global tech giant, Dell, before joining Viatel in 2006. Rising through the ranks, he was appointed Director of Sales and Marketing for the group in 2016. In 2018 he was appointed to the refreshed Viatel leadership team.

Obsessed with exceptional customer service and the introduction of new leading edge products, the group has expanded significantly in recent years fuelled by rapid organic growth and multiple acquisitions.

Leading a team of 20 experienced sales and marketing executives, McCann works closely with many of Viatel’s valued customers including CPL, McCauley, SalesSense and the Departments of Education. A passionate advocate of community involvement and sustainable job creation, he is a Non-Executive Director at Guaranteed Irish.

Orla McGuinness, Head of European Marketing,
Elavon Europe

Orla McGuinnes began working in Marketing Management over twenty years ago with International Sponsorship Management.

She has a proven track record in developing and delivering integrated strategic marketing communications programmes to deliver commercial results while working with multiple agencies and cross functional teams to deliver propositions that leverage competitive strengths for targeted campaigns for lead generation and customer retention, based on insights, across multiple channels.

She is currently the Head of European Marketing for Elavon Europe.

Louise McKeown Duggan, Marketing Director, Enterprise & Commercial Operations Director,

A strategic and innovative thinker in the telecommunications and technology space, Louise McKeown Duggan is a customer focused, commercially driven marketing and sales leader with a passion for disrupting the norms.

Since becoming Marketing Director in 2016, she has led an internal and external team of experts to drive revenue, grow market share, implement measured and effective traditional and digital marketing campaigns on both a national and international level, while also building long standing client relationships.

With a bachelor’s degree in Marketing from the Marketing Institute of Ireland (MII) as her primary degree, she returned to the classroom to complete a post-graduate degree in Digital Marketing in 2016-2017 and then a Masters in Digital Marketing, Digital Communication and Media/ Multimedia in 2017-2019.

Prior to joining Magnet+ McKeown Duggan worked in a variety of commercial roles in Ireland On-Line, Deerpark Group and Netsource (before it became part of Magnet+ in 2006).

Dara McMahon, Head of Marketing,
Avant Money

Dara McMahon is Head of Marketing at Avant Money. Her background in marketing began over 30 years ago in Diageo as a graduate recruit, where she handled major accounts for both Guinness and Budweiser. She also spent 13 years working in Ulster Bank as a Senior Strategic Manager.

McMahon was Director of Marketing and Digital Experience at Aer Lingus from 2016 to 2021 before joining Avant Money in June 2022. She is a fellow of the Institute of Bankers.

Brendan McVeigh, Regional Head of Sales & Marketing,

Brendan McVeigh, Regional Head of Sales & Marketing for Norbrook, was appointed this role in 2019. He thrives in the animal health industry in which he has worked for over two decades.

Prior to joining Norbrook in this new role he worked at MSD (Merck Sharp & Dohme), where he held the position of Intensive Livestock Business Unit Director.

Suzanne McVey, Marketing Director (EMEA),

Suzanne McVey is an accomplished Growth Marketing Director whose data-driven, results-oriented approach has consistently achieved success throughout her career. She is an international marketer with considerable experience building strategies and marketing teams across all continents. Her role as Senior Marketing Director at G-P [Globalization Partners] now concentrates on the EMEA & APAC markets.

McVey builds teams and creates strategic marketing plans in accordance with stakeholders to achieve world class results. Socially adept, she is a true people person and an instinctive relationship builder. Suzanne has worked in B2B Marketing for 13 years and has enjoyed leading teams throughout this time at Segment [Twilio], Swrve, The TAS Group, and Mercury Engineering.

Eileen Moloney, Director of Marketing,

Eileen Moloney is the Director of Marketing at the Brightwater Group which encompasses Brightwater Recruitment, BW Executive, Alternatives and Mentors.

She has overall responsibility for all marketing activities & digital channels including sponsorship, event management and branding.

She has over 26 years’ experience in marketing and business development roles. She joined Brightwater in 2000 and has headed up the award winning marketing team since 2003.

Moloney is a graduate of Dublin City University and holds a number of certifications from the Digital Marketing Institute.

Adam Monks, Senior Digital Marketing Manager & Lecturer,

Adam Monks is a digital marketing strategist, a TU Dublin graduate (formerly IT Tallaght) and an associate lecturer with TU Dublin. He began his career the event industry with a national cinema chain, expanding to entertainment clients and film launches with Javelin Group.

In Javelin group he developed his skillset and grew to be the key digital account manager for some of Ireland’s largest brands including Universal Pictures, Toyota, Irish Ferries and The AA; continuing on to lead the digital team at Honey & Buzz (acquired by Allied Global marketing).

Monks developed an interest in B2B tactics and moved to an in-house role with CWSI as the marketing and demand gen manager, rebranding the company ahead of a UK expansion and creating demand gen funnels and engaging cyber security events.

He currently works as part of the global commercial team in ESW as they continue to grow and expand their offering to new segments and markets.

In TU Dublin, Monks lectures in behavioural studies and runs interactive module discussing the need for greater regulation and transparency within the digital marketing industry today. He is also the mentor for the final year students on the part time course.

Seamus Moore, SVP of Marketing,

Seamus Moore joined Atlas in October 2022 as VP of Marketing. Atlas is a technology platform that enables innovative companies to employ whomever they want, wherever they want. Atlas facilitates employee onboarding, compliance, management, and payroll in 160+ countries without the need to set up a local entity or use multiple third-party providers.

Moore is responsible for expanding Atlas’ global footprint through performance marketing, as well as building brand awareness and demystifying the growing industry of employee of record solutions.

Previous to Atlas, Moore was the CMO for Groupon, sitting on the international board and building out the marketing function globally. He has also worked for Paddy Power, O2 Telefonica, and Hewlett Packard in a career that spans 25+ years. Seamus specialises in CRM, Customer Experience, and Product Management.

This is delivered through the use of customer behaviour methodology and knowledge-based development, enabling the continuous optimisation of best in-class practices to drive smart acquisition and retention.

Bróna Ní Chobhthaigh, Head of Communications & Stakeholder Relations,
Business in the Community

Bróna Ní Chobhthaigh joined Business in the Community Ireland in July 2022. Prior to this, she worked in the community sector in Dublin, in Government in Ireland and the European Commission, and in economic consultancy across Europe.

Ní Chobhthaigh has a comprehensive background in environmental, economic and social policy design and delivery for clients and public sector bodies across Europe, including the public sector response to carbon emissions, estimating the economic value of workplace well-being models and drawing on behavioural science for outcomes focused financial services design. She has considered experience in strategic communications holding a senior role in the reform of government communications and leading cross-Government national engagement strategies and campaigns.

Ní Chobhthaigh was a co-founder of the Civil Service Women’s Network, is co-Chair of the Irish Society for Women in Economics and is an active member of the Dublin Food Co-Op.

Linda Nolan, Head of Marketing,
Boots Ireland

Linda Nolan is currently Head of Marketing for Boots Ireland, where she assumes responsibility for all marketing operations in the Republic of Ireland. She leads a team of dynamic and talented marketers to deliver a multi-channel marketing programme responding to the ever-shifting consumer, retail and pharmacy dynamics.

Nolan joined Boots Ireland in 2021, after coming from Samsung Electronics where she worked for 14 years, with her last positions as Director of Marketing, a role she held for over six years. She has extensive knowledge of consumer behaviours from both store and online retail dynamics.

Boots Ireland is a leading pharmacy-led health and beauty retailer with a network of 93 stores and over 2,000 employees across the country. In 2022, Boots was recognised as the most reputable retailer and pharmacy in Ireland for the third year running, according to the 2022 Ireland Reptrak study. The company is now rated 4th most reputable organisation overall in Ireland.

Ciara O’Callaghan, Global Insights Director,

Ciara O’ Callaghan is Global Insights Director at Ornua, Ireland’s largest dairy exporter and the proud owner of Kerrygold, Ireland’s only €1bn food brand.

Ciara has amassed over 20 years’ experience in building insight led strategy for brands, predominantly in the foods industry. She began her career in consumer insight on the agency side transitioning to industry early on with leading roles in Kerry Group and eircom plc before joining Ornua in 2011. She also ran her own consultancy for four years.

Ciara’s first role in Ornua was to establish and build a consumer insight capability, before transitioning to the brand team for almost five years, starting as brand director, then moving to global brand director. Her role was to support the business transition to a Global brand matrix structure, driving global brand strategy and alignment. In 2021 she was appointed Insights Director, focussed on delivering Ornua’s vision to be an insight led organisation, leveraging the existing expertise in our global markets across consumer, category and market intelligence to enable the ambitious growth targets set by the business to 2027.

 Ciara is a graduate of University College Dublin, with a Masters and a Degree in Economics.

Roma O’Connor, Group Director of Marketing,
Dalata Hotel Group

Roma O’Connor is Group Director of Marketing at Dalata Hotel Group. O’Connor has a huge pool of experience in the sector having held roles at major national and international companies. She previously worked as Senior Marketing Executive at GE Capital, Marketing Director of McDonald’s, and Director of Marketing Planning at Bank of Ireland.

Conor O’Donovan, Head of Corporate Marketing & Communications,
Enterprise Ireland

Conor O’Donovan leads Global Marketing, Corporate Communications & Events at Enterprise Ireland, the Government’s development and trade promotion agency for Irish business.

O’Donovan has led the growth of Enterprise Ireland’s reputation, digital & social media and brand awareness to record levels and campaigns including Global Ambition, Look for Local and Irish Advantage have helped increase client growth and exports.

Enterprise Ireland was cited by the European Commission for the success of its #PrepareforBrexit campaign, which helped thousands of Irish companies plan for the UK withdrawal from the European Union. he was awarded a full MBA scholarship from UCD Smurfit Graduate Business School.

Niamh O’Driscoll, Head of Brand & Marketing,
Virgin Media

Niamh O’Driscoll is Head of Brand & Marketing at Virgin Media, beginning her journey with Ireland’s leading entertainment and broadcast company over 8 years ago.

She is an experienced marketing professional with strong commercial acumen and over 20 years experience in strategic brand management and marketing. Prior to Virgin Media, O’Driscoll held marketing roles in O2 and Meteor. She is passionate about the importance of unlocking consumer insights and creating meaningful connections with consumers to build brands and drive sustainable growth for businesses.

O’Driscoll is a graduate of UCC with a Bachelor of Arts in European Studies, French & Spanish, spending a year in the University of Granada, Postgraduate Diploma at UCD Smurfit Business School and a Diploma in Digital Marketing from the Digital Marketing Institute. She lives in Dublin with her family.

Business & Finance CMO 100 Index 2023 (alphabetical by surname):

View part one (B–D)

View part two (D–K)

View part three (K–O)

View part four (O–W)