CMO 100

Business & Finance CMO 100 Index 2023 — Part 2

By Business & Finance
16 February 2023

Business & Finance is proud to release the annual CMO 100 Index in association with Cvent. The CMO 100 recognises the top marketing professionals operating in Ireland in 2023. 

Part 1Part 2 | Part 3 | Part 4

The full list is available to download here

Vincent Dolan, VP Marketing, Sustainability & Corporate Comms,
Dole Plc

Vincent Dolan is the Vice President of Marketing, Sustainability & Corporate Communications at Dole Plc. He joined the firm in 2007 as European Marketing Manager before being made Group Marketing and Sustainability Director.

In January 2022, he took up his current role. He previously worked at Fyffes and Freshfel Europe and holds a Masters in Management for Sustainable Development from Dublin City University.

Caroline Donellan, Director of Marketing & Brand,
Sky Ireland

Caroline Donellan is the Director of Marketing & Brand at Sky Ireland where she leads and delivers the marketing & brand strategy for Sky’s range of services covering TV, Broadband, Sports, Cinema and Content. Donellan is responsible for the development and implementation of Sky’s marketing & brand strategy to drive awareness and customer acquisition through the management of all creative, media and TTL advertising in Ireland.

Previous to this role, she has over 17 years’ experience in Financial Services, managing the launch and repositioning programme of a challenger brand and new retail bank to the Irish marketplace. She manages a team of twenty tasked with delivering on brand and marketing objectives. She holds a 1st Class Honours Degree in Business Studies.

Mark Doyle, CMO,

Mark Doyle is a leading marketing and business leader with over 15 years global marketing experience, successfully building brands and driving commercial success across multiple industry sectors and organisations including AIB, EBS, Guinness, Volkswagen and L’Oreal.

Doyle worked in London for 10 years in some of the biggest Global Advertising Agencies such as DDB and Adam&Eve before joining AIB in late 2013.

Following a three year tenure as Head of Digital Marketing & Innovation at AIB, he was appointed Head of Marketing, with responsibility for all marketing activity across sponsorship, AIB Brand & EBS mortgages.

Alison Duffy, Group Head of Marketing & Communications,

As Group Head of Marketing and Communications Alison Duffy is responsible for IQ-EQ’s end to end marketing and communications agenda across all IQ-EQ Group brands and segments – Funds and Asset Managers, Private Wealth and Institutional and Debt, Capital Markets and Corporates globally .

An expert in transformational change Duffy has managed numerous business acquisitions as well as a global rebrand since joining IQ-EQ in 2015.

Prior to joining IQ-EQ she held senior marketing and communications roles with Irish Bank Resolution Corporation Limited, Bank of Scotland (Ireland) Limited and Sony Computer Entertainment Europe (PlayStation).

Niamh Dundon, Head of Marketing,
Digital Realty

Niamh Dundon, Head of Marketing at Digital Realty has over 20 years’ experience spanning many industries and sectors including legal, PR, telco and product marketing.

She was appointed Head of Marketing at Digital Realty in 2020 where she develops and implements marketing strategies focused on building pipeline and brand awareness.

Dundon has responsibility for strategy, marketing communications, digital marketing and PR. She holds a Masters in Marketing Communications from University of Westminster.

Kerry Elsdon, VP — Web3 Marketing & Creative Technology,

Kerry Elsdon is VP — Web3 Marketing & Creative Technology at Mastercard. She has been at the firm since 2014 when she joined as Head of Media and Digital Marketing Europe. An accomplished marketeer, Elsdon has previously held roles at Warner Bros., AKA Promotions, Universal McCann, Carat and Cannes Lions International Festival of Creativity. Elsdon holds a bachelor of arts in marketing from Bournemouth University.

Una Fitzgibbon, Director of Marketing & Communications,
Bord Bia

Una Fitzgibbon is Bord Bia’s Director of Marketing. Prior to her current position in Bord Bia she served in client facing sector and entrepreneurship roles.

Fitzgibbon is responsible for the development and evaluation of marketing and brand strategies, optimising and scaling marketing activities across integrated channels, acting with the consumer in mind at all times to build brand positioning nationally and globally.

She is a member of the Bord Bia Senior Leadership team since 2006. Fitzgibbon was previously National Sector and Region Manager at Enterprise Ireland, Marketing Consultant with Omnicom Media Group in the UK and Global Business Analyst at Diageo.

She is a BComm Graduate of UCD, a Marketing Post Graduate of the University of Louvain and an alumni member of the University Of Cambridge Institute Of Sustainability Leadership.

Elaine Fitzpatrick, Chief Marketing Officer & Head of Corporate Communications,

Elaine Fitzpatrick is Chief Marketing Officer and Head of Corporate Communications at Zurich Life Assurance plc. She has over 30 years’ marketing experience at Zurich, which in recent years has grown to be the number two insurer in the life assurance market.

Fitzpatrick has overall responsibility for marketing across Zurich Life’s retail and corporate business and she plays a key role in the delivery of Zurich’s customer strategy. She also has responsibility for managing Zurich’s reputation as Head of Corporate Communications.

She oversaw the launch of Zurich’s current ‘What can go right’ advertising campaign as well as Zurich’s ‘Dear 30 Year Old Me’ campaign, winner of an All Ireland Marketing Award for Best Brand Campaign. Fitzpatrick is very supportive of Zurich’s CSR activities including Tackle Your Feelings, a mental wellbeing campaign developed in partnership with Rugby Players Ireland.

Audrey Frost, Sales Manager for Ireland,

With just over two decades of experience in the world of marketing, Audrey Frost has worked a wide range of jobs under this heading.

She has focused on sales management within Irish distribution driving sales of leading brands within the channel particular focus on strong relationships, negotiating terms and improving supply chain. Her responsiblities have also included Business Development of irish retail market focusing on regional opportunities and aligning product set to suit accounts.

Frost’s specialties include: Relationship management, business/marketing plan implantation, brand awareness

Ferenc Gál, Marketing Director,

Ferenc Gál is the Marketing Director at Cpl, a global provider of talent solutions including specialist recruitment, managed services, outsourcing and strategic talent advisory services through Cpl’s The Future of Work Institute.

With 15 years of experience, Gál leads the marketing strategy and develops global talent marketing programmes for Cpl’s clients – one of which was awarded Gold at the European Tiara Talent Solutions Award.

He has developed a reputation for championing the use of talent marketing and employer branding programmes in the talent solutions space to drive transformational business growth for clients.

Prior to joining Cpl, Gál honed his expertise in all facets of marketing through roles at Dentsu, Accenture, Google, and in digital publishing.

Tricia Gallagher, Head of Marketing & Pursuits,

Tricia Gallagher leads the marketing and pursuits strategy for KPMG – Ireland’s leading professional service firm. Working with global brands for over 15 years, she’s built best in class teams, delivering innovative campaigns across multiple sectors.

A keen advocate of diversity and inclusion, Gallagher played a key role in 20×20 – a nationwide campaign focused on Women in Sport. More recently she was involved in the return of the KPMG Women’s Irish Open to the LET schedule.

She is a recognised marketing leader who holds experience in the music and tourism industries. A graduate of UU, Gallagher hails from Donegal and in her down time she likes to travel and ski.

Aisling Gavin, Head of Marketing,

Aisling Gavin has been the Head of Marketing at Portwest since 2018. She has extensive experience in marketing and worked as Head of Marketing at Travelopia prior to joining Portwest.

Gavin has previously worked at Scottish Water, Rybka limited, Hymans Robertson and TUI Group. She is a graduate of the Institute of Technology, Sligo and holds a Masters of Marketing from Edinburgh Napier University.

Ronan Geraghty, Marketing & Operations Lead for Ireland,

Ronan Geraghty is the Marketing and Operations Lead (COO) for Microsoft Ireland, responsible for the overall commercial operations of the subsidiary, including marketing, budgeting, GTM planning and business strategy.

Geraghty joined Microsoft in 2007, holding several business development roles in the subsidiary before moving to Microsoft Western Europe in 2013, as a Director in the Azure Business Group, responsible for Azure Sales and Marketing across 12 subsidiaries and 14 countries.

His primary responsibility in this period was to mainstream Azure from an incubation business, working across engineering, product management, sales, and partner teams to scale the business.

Prior to joining Microsoft, he had extensive experience in engineering and consulting roles, working with Manufacturing, FSI and Telco customers worldwide.

Nikki Gibney, Chief Sales & Marketing Officer,

Nikki Gibney started her career as a graduate with Deloitte’s Consulting practice in London, and has grown her career from her time as a client facing consultant specialising in communications and culture change, through to her recent appointment as Chief Sales & Marketing Officer for the Irish firm.

Her career journey included departing Deloitte for a period to work in the not-for-profit sector where she ran the Kanchi business network. She is also a co-founder of the charity Move4Parkinson’s.

Prior to her current role Gibeny was Director of Business Development, where she built the local pursuits team and Client Programme. She brings a focus on driving business growth and making an impact through the sales and marketing team.

Judy Glover, Senior Market Director,
Circle K

Judy Glover began in Circle K (then Topaz Energy) in 2009 as a Category Manager. She was soon promoted to Manager status and not long after that was named Senior Marketing Director for Circle K Europe.

She is an experienced Category Management with a demonstrated history of working in the retail industry. Her specialities include, Negotiation, Customer Insight, Fast-Moving Consumer Goods (FMCG), Wine and Sales.

Hugh Hardiman, Director of Public Affairs,
Intel Ireland

Hugh Hardiman began his professional career as special assistant to the Minister of Justice, Equality and Law Reform. He is currently the Director of Public Affairs for Intel Ireland, Where he has been for half a decade.

He leads a team focused on community relations, corporate volunteerism, government affairs and media relations. Prior to joining Intel, Hardiman was Head of Communications and Public Affairs with Bayer. He holds a Masters in Business Administration from University College Dublin.

Clíona Hayes, Director — Global Brand and Advertising,

Clíona Hayes is a leading marketing and business leader with over 20 years global marketing experience, successfully building brands and driving commercial success across multiple industry sectors and organisations including FMCG, media, & tech.

Hayes currently holds the position of Global Brand Director for Indeed, the world’s #1 hiring platform, leading and overseeing marketing campaigns & strategies across multiple regions. Previously holding the position of Group CMO of Communicorp Media (now Bauer Media Audio Ireland), Ireland’s largest independent radio group.

She began her career with Ryanair, moving onto work across various roles with Pernod Ricard based both France and Ireland including Global Senior Brand Manager for Jameson Whiskey. Hayes held the position of board member of the Marketing Society of Ireland 2017-2020.

Mark Henry, Director of Central Marketing and Sustainability,
Tourism Ireland

Mark Henry leads the Central Marketing Division of Tourism Ireland – the public body that promotes the island of Ireland overseas.

His remit includes strategy, research, brand, content creation, digital platforms, customer engagement and industry partnership.

The World Economic Forum rates Ireland as the third best in the world in tourism marketing and branding, and Tourism Ireland’s innovative campaigns helped double the number of leisure visitors to the island in the decade before the pandemic.

For the past year, the organisation’s focus has been to position the island for a strong tourism recovery by developing new marketing technology capability and keeping the destination top of mind amongst consumers.

Lou Hickey, EMEA Marketing Director,

Award-winning marketing and public relations professional, Lou Hickey has over twenty years of experience working within B2C and B2B, in the EMEA and APAC regions.

A commercially astute marketing strategist with a creative flair, she is an experienced brand and consumer-driven markettier with a real passion for driving integrated campaigns across all marketing channels.

As Blackhawk Network’s EMEA Marketing Director for One4all, Lou leads on consumer and brand strategy across multiple markets including Ireland, the U.K. and the Netherlands; leads on B2B and incentives marketing strategy for One4all Rewards and is marketing lead for new market expansions, new product developments, and business commercial projects.

Liz Karayusuf, Director of Marketing,
Taxamo (A Vertex Inc. Company) 

Liz Karayusuf joined Taxamo in March 2018 as Director of Marketing to lead the marketing function and support business growth in Europe and the United States.

Karayusuf has focused her career over the past 14 years in International marketing for B2B technology companies, building experience in global strategy development and implementation, brand management, demand and lead generation, USP development, content strategy and global PR management. She has previously held positions with Three Ireland, Bentley Systems, Vielife, Sybase UK and Sage.

Shane Kavanagh, Group Marketing Director,

As Group Marketing Director at Fexco, Shane Kavanagh is responsible for the 10 Billion dollar Fintech company’s marketing operations in over 30 countries.

He is a Trinity College Graduate who first got into marketing in 2009 with Digicel in the Caribbean. Over the past decade, Kavanagh transitioned to Group Marketing Director in both Communicorp and Fexco.

Lisa Kelly, Head of Marketing,
Cornmarket Group

Lisa Kelly has 20 years’ experience in marketing and joined Cornmarket as Head of Marketing in 2017 with responsibility for brand, digital and demand generation.

She began her career at ShopDirect Ireland before holding marketing positions in a number of telecommunications organisations, including Three, Meteor and TalkTalk.

Prior to taking up her role at Cornmarket, she spent 5 years in B2B marketing at Eir. Kelly holds a BA in International Marketing & Languages from Dublin City University.

Louise Kelly, Marketing & Communications Manager,

Louise Kelly is an accomplished Marketing & Communications Manager with over 20 years’ experience working across a range of industries such as, FMCG, Public sector, and Research & Innovation.

Over the last 5 years at Irish Manufacturing Research, she has led a team of talented individuals in driving IMR’s brand awareness, firmly establishing IMR in the research & innovation ecosystem by demonstrating IMR’s ability to derisk, demystify and deliver emerging technology concepts for industry in Ireland.

Marianne Kelly, Field Marketing Manager Ireland,

Marianne Kelly is Field Marketing Manager for Equinix, the world’s digital infrastructure company. In this role, she is responsible for devising and implementing the marketing strategy for Equinix in Ireland – in line with the approach for Europe, the Middle East and Africa (EMEA), and globally. In turn, Kelly helps to drive commercial success for the Irish field sales and channel sales teams.

With over 15 years of marketing management experience, specialising in business-to-business (B2B) marketing communications for both Irish and international companies, Kelly is a creative, customer-centric marketer. She is passionate about helping organisations to tell their stories in innovative ways and through digital marketing practices, whilst leveraging these to help deliver customer value, wider business sustainability goals, and community impact.

Prior to joining Equinix, she consulted with NearForm as global events manager and spent almost seven years with eir business, where she worked across the small-to-mid-sized business (SMB), Enterprise and Government markets for the company.

Kevin Kent, Head of Marketing,
Laya Healthcare

Kevin Kent is head of marketing at laya healthcare, with responsibility for their health, life and travel insurance brands. His role is to lead the Marketing team and work with them to shape the Marketing strategy and its delivery across all Marketing activity from advertising to sponsorship to PR & Comms, digital and research, for both B2B and B2C.



Business & Finance CMO 100 Index 2023 (alphabetical by surname):

View part one (B–D)

View part two (D–K)

View part three (K–O)

View part four (O–W)