Business & Finance Awards

CMO 100 2018 Index announced – Part 3

By Business & Finance
08 November 2018

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1Part 2 | Part 3 | Part 4

Download full CMO 100 Index here

Laura Chawke Marketing Manager

Shannon Group

Laura began in financial services as a Pensions Product Manager at Bank of Ireland Life and over four years later went on to work for BDO Simpson Xavier in December 2003. In March 2005 she became an Account Director at SPARK Marketing Communications where stayed for nearly nine years. Laura joined the Shannon Group in June 2014 as Marketing Manager.

Lisa Browne Head of Marketing

Electric Ireland

Lisa previously held a number of senior marketing roles at Bank of Ireland in Retail Marketing, Direct Channels and Wealth Management. She was previously a key member of the marketing team that established Eircell. Lisa began her career as Brand Manager with Tipperary Natural Mineral Water. She was made a Fellow of the Marketing Institute of Ireland in 2015.

Lisa Dunphy Head of Marketing


Lisa joined TransferMate Global Payments in April 2018 as Head of Marketing. She came from Green Acre Marketing in Waterford, a unique marketing business that operates solely in the agribusiness sector. Prior to this she worked with Avrum Group, a group of independently operating businesses with interests in agronomy, seed, animal nutrition and biofuels. She began her career in the hospitality marketing sector, with stints at Mount Juliet in Kilkenny and Westin Dublin.

Liz Karayusuf  Director of Marketing


Liz has 16 years’ International and Domestic experience on both agency and client sides. She joined Taxamo in March 2018 to lead the marketing function to support growth of the organisation both in Europe and the United States. Prior to this she spent 12 years in Ireland and the UK specialising in International marketing for Business to Business technology companies holding positions with Three Ireland, Bentley Systems, Vielife, Sybase UK and Sage.

Liz Rowen Head of Marketing

Irish Life Health

Liz is currently the Head of Marketing for Irish Life Health and holds responsibility for the development of the brand and Customer experience since September 2016. Accountability also sits with the Marketing function for the development of their new benefit propositions, Corporate Wellness programmes and Digital strategy. Previously Liz held the position of Head of Marketing for Aviva Health and prior to this Marketing Director with GlaxoSmithKline Consumer Business

Lorraine Walsh Director of Customer Experience & Marketing

Laya Healthcare

Lorraine Walsh is the Head of Marketing at Laya Healthcare. Her role involves looking after the advertising, media planning, corporate and consumer PR, customer communications, brand management, research, sponsorship, internal communications, digital and social media. She joined Laya in 1999 and has a business degree specialising in Marketing from the Cork Institute of Technology. She holds a diploma in Strategic Marketing Management from the Irish Management Institute and also undertook a Senior Executive Programme at the Irish Management Institute.

Louise Bannon Head of Marketing


Beginning as a Segment Manager at Eircom for three years, Louise was made Head of Broadband Services Marketing in 2002. In 2003 she moved to the ESB where she became a Marketing Specialist. Three years later, she moved to the Dublin Airport authority, where she attained her current position as Head of Marketing. Her responsibilities have included programmes focused on consumers, B2B, and partner marketing. from In 2017, she was appointed as President of the Association of Advertisers in Ireland, working to raise the group’s profile and grow it’s membership base.

Louise Cunningham VP Marketing

Kx (First Derivatives)

Kx is a division of First Derivative, where Louise has worked as Global Marketing and Events Manager since 2010. First Derivatives (FD) is a leading provider of products and consulting services to some of the world’s largest finance, technology and energy institutions. FD is the developer of the world-leading database technology kdb+.The Group’s Kx technology is used by some of the world’s largest finance, technology and energy institutions.

Louise McKeown Doogan Marketing Director

Magnet Networks

Louise joined Magnet Networks in 2006 where she became Head of Enterprise Sales. She is also Head of Marketing at the Irish Institute of Credit Management. She began her career as Sales Manager/Product Manager with Ireland On-Line. She then went on to become Sales and Marketing Director at DeerPark Group in 2000 for two years and then Sales Director at Netsource.

Marcus O’Buachalla Communications Manager

Leinster Rugby

Marcus began his career in the legal profession, receiving a degree in Business and Legal Studies at UCD, and qualifying as a solicitor in 2007 with William Fry. In 2009 he joined Pembroke Communications to work in their Sports. His client list included the GAA, the LGFA, Dublin GAA, AIG, Under Armour, Sports Surgery Clinic, and the FBD 7s. He also completed a Diploma in PR and Event Management at DBS in 2012. Marcus has also contributed to and collaborated with an array of media including Setanta Sports, Foinse, the Irish Independent, Newstalk, Irish Daily Star, RTÉ’s Drive Time, and 2FM’s Tubridy.

Mark Henry Central Marketing Director

Tourism Ireland

Mark leads the Central Marketing Division of Tourism Ireland – the public body that promotes the Island of Ireland as a tourist destination overseas. He has been with Tourism Ireland over 16 years, in roles including Head of Research and Planning, Overseas Marketing Director and his current position. He sits on the boards of the Irish Heritage Trust and Make-A-Wish charity foundation, and is on the editorial board of the Journal of Brand Strategy. He is Vice President of the European Travel Commission and has also served on the board of the Irish Tourist Industry Confederation.

Mark Keller Head of Sales & Marketing


Head of Sales & Marketing at Dairygold since 2014, Mark has also been a board member for Guaranteed Irish since 2017. At Dairygold he has overseen the relaunch of Dairygold Co-Operative Society’s Brand across all business units, and a new website. His previous experience includes senior sales executive roles at WWRD UK and Waterford Crystal.

Mark McGrath Head of Marketing

Volkswagen Ireland

Mark McGrath has served as Head of Marketing at Volkswagen Ireland since 2017, and as Digital Marketing Manager prior to that. He joined from General Motors (Opel) Ireland where he was Digital Brand Manager. He has also worked with SmartGlass International, Nada Dairy and Kantar Media.


Mark Stanley VP, Web Marketing & Marketing Operations EMEA


Mark has been with Salesforce since December 2000, joining the company as Senior Director of Web Marketing. In May 2012, he was made Vice-President, Web Marketing & Marketing Operations EMEA. Before this he held many high-tech roles in Smartforce/Skillsoft, CBT Systems and Gateway. He also volunteers at Citywise Education, Habitat for Humanity Ireland and Room to Read.

Mary-Ruth McDaid HR Marketing & Communications Manager EMEA and Asia


With vast experience in technology multinationals, Mary-Ruth has been with Intel since 2015, leading a marketing and communications team, and playing a role in connecting with current and potential employees. She has previously spent three years on Internal Communications with Microsoft and five years before that in marketing roles at Microsoft. Originally a software developer she joined IBM Ireland as a systems engineer in 1988, and moved into a sales role there.

Melanie McCourt Marketing Manager

Jaguar Land Rover Ireland

Melanie is Marketing Manager at Jaguar Land Rover Ireland and oversees the promotion and management of the major car brands in Ireland. The company is home to two of the most recognised British car brands. She holds a Diploma in Advertising from DIT and an M.Sc. in Marketing Practice from UCD.


Michael Hayes Head of Marketing

National Lottery

Michael joined the National Lottery in 2016, from Musgraves, where he had served as Head of Marketing (UK), and Interim Marketing Director since 2011. Prior to this he was Marketing Director at Meteor from 2006-2008. He also held senior marketing roles win Robert Roberts, and General Mills, after spending 13 years with Diageo.


Michelle Spillane Marketing & Brand Director UK & Ireland

Paddy Power Betfair

Michelle joined Paddy Power Betfair in January 2018 with an impressive resume to her name. She most recently served as Director RTE Global & Marketing from 2014, after spending two years as CMO for Microsoft Ireland. She was Head of Marketing at Bank of Ireland from 2006-2012 and Marketing Director for ITV Worldwide in London from 2003-2006.

Michelle White Head of Marketing


A graduate of Trinity College, Michelle White has served a leading role in Aviva’s marketing and customer communications since joining the company in 2014. During this period the company has seen double-digit growth in profits across three consecutive years.  In September 2018, Michelle helped oversee a new advertising campaign for the brand starring four Irish greats – the Aviva Stadium, Roy Keane, Brian O’Driscoll and Aviva’s legacy as one of the most enduring insurers in the market.

Nancy Derby Commercial Director

Santos Dumont

With over 14 years’ experience in various commercial and regulatory roles in aviation, Nancy is one of the few multilingual (she speaks English, Russian, Turkish, Farsi and Arabic) aviation business professionals in Ireland. At Santos Dumont since 2016, she is currently involved in asset management, directing aircraft placements, aircraft trading and investor relations in the Middle East and Asia, marketing Irish aviation expertise abroad.


Naomi Sabherwal Head of Commercial Marketing and Communications


Naomi was a Sales and Digital Marketing Assistant at Motion Picture Clothing from July 2011 to March 2015. Irish Life Corporate Business took her on as a Pension Administrator in March 2015 before moving on to being a Marketing Specialist ten months later. She has been with AIG since March 2017.

Niall Tracey Director of Marketing

Failte Ireland

Niall is Director of Marketing for Fáilte Ireland. As well as being responsible for the brands like Wild Atlantic Way and Ireland’s Ancient East, Niall oversees research and insight, and domestic marketing activity encouraging 10.5 million domestic visitors to stay in Ireland for a holiday in 2017. In addition, Niall is responsible for the tourist information network across the country providing face-to-face advice and recommendations to 1.5 million visitors each year. Prior to Failte Ireland, Niall worked with well-known brands including Aldi, Kerrygold, Aviva, SuperValu and Diageo.


Nicola Mortimer  Head of Business, Product, Marketing and Operations


Nicola has more than 15 years’ experience in the telecommunications industry.

Her role involves developing and managing Three’s day-to-day business propositions and product portfolios across the areas of mobility, machine-to-machine learning, connectivity, communications and collaboration.

She is responsible for leading the brand and lead generation activity above and below the line, and for online business tools provided to customers.

Nicola’s areas of expertise include M2M learning, mobility, Internet of Things, the future of the workplace, mobile business and mobile device management. Nicola holds a BA BAI in Micro Electronics & Electrical Engineering from Trinity College Dublin.

Nora Costello Consumer Marketing & Sales Director

Irish Ferries

Nora joined Irish Ferries in October 2018 after 13 years with Unilever, working her way up from beginning as Business Unit Director in Home & Personal Care before becoming Category Director in Savoury Food for the UK & Ireland, Brand Building Director in Foods, Strategy & Revenue Management Director, and finally becoming Global Marketing Director in January 2017.

Nora Torpey Head of Marketing and Communications


Nora joined RTE in 2018 as Head of Marketing and Communications, leaving Tesco Ireland after four years as Head of Brand Strategy and Communications. Prior to this she worked in a number of brand manager roles across Coca-Cola Ireland, The Coca-Cola Company and Coca-Cola North West Europe & Nordics.


2018 Business & Finance CMO 100:

View part one (A-D)

View part two (D-K)

View part three (L-N)

View part four (O-V)

Download full CMO 100 Index here