CMO 100 2018 Index announced – Part 2

Business, Business & Finance Awards, CM0 100, Top 50/100 Listings | Thu 8 Nov | Author – Business & Finance

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1 | Part 2 | Part 3 | Part 4


Deirdre Macklin Head of Marketing and Communications

Virgin Media Television

Beginning her career as PA to the CEO at Setanta Sports, Deirdre soon moved to TV3 in a marketing executive role. Over 12 years she ascended through roles as Sponsorship & Promotions Manager and Head of Branded Content, before becoming Marketing Director at TV3 in 2012. TV3 was taken over by Virgin Media in 2017 and she stayed on as Head of Marketing and Communications, leading a team of marketing and PR professionals as well as Virgin Media Television’s in-house creative team of motion graphic designers, promo producers, commercial producers and multi-media designers.

 


Des O’Mahony Marketing Director – Interim

Musgrave

Des joined Musgrave in 2001 and was previously Head of Marketing Strategy. Prior to joining the Musgrave Group he held roles as a Brand Manager at Connolly’s Red Mills, a Marketing Specialist at Gateway and began his career as a Marketing Executive at Aer Lingus. 

 

 


Edel Kinane Marketing Director

Just Eat

Edel Kinane is Marketing Director of Just Eat, Ireland’s leading marketplace for online food ordering and delivery. Working with her colleagues on the executive leadership team, Edel has spearheaded the growth and development of Just Eat in Ireland since 2014, achieving over 30% year on year growth. Prior to her current role at Just Eat, Edel was Marketing Manager at luxury retailer, Brown Thomas. She also spent time in a below the line agency delivering impactful and creative marketing campaigns for brands such as Pepsi, 7UP and Unilever. She also spent a period of time with Marie Claire magazine in Australia. Marketer of the Year finalist in 2017, Edel holds an honours degree from Trinity College Dublin in European Studies and has a Diploma in Digital Marketing from the Digital Marketing Institute.

 


Eileen Moloney Head of Marketing

Brightwater

With a career spanning 23 years in marketing and sales, Eileen has been Head of Marketing at Brightwater since 2006, having joined the recruitment consultancy group in 2000. She holds a BA in Applied Languages from DCU. She previously worked in numerous marketing and event management roles across a range of sectors including hospitality, manufacturing and electronics.  She now leads an award winning marketing team managing the marketing activities for Brightwater Group across multiple offices including sponsorship, event management and digital marketing.

 


Eithne Harley  Director of Integrated Marketing

Accenture

Eithne has been Director of Integrated Marketing at Accenture for eight years. Previous to this she was Director of Marketing and Business Development at Mason Hayes & Curran and Director of Marketing at Coyle Hamilton Willis. She holds a B.Sc. Management in Marketing from Trinity College Dublin and an MBA from the Smurfit Graduate Business School at UCD.

 


Eoghan Crawford Marketing Director

Mars Ireland

Eoghan joined Mars in February 2018, having spent five years in Mondelez International in Zurich, first as a Senior Brand Manager for Cadbury, then Brand Activation Manager for Philadelphia EU, then finally EU Biscuits Local Heritage Brands & Journey to Simplicity Lead. Prior to this he was self-employed for four years after leaving a Brand Manager role at Kerry Foods, where he had spent seven years. He began his career at Golden Vale after completing a BA in Food Technology Management from the University of Ulster. 

 


Eoin Doyle  Director of Marketing and Innovation

Glanbia

Spending over 35 years in high-profile marketing roles, Eoin began in marketing with drinks giant Diageo overseeing the Baileys brand. After 16 years at this post he became a Marketing Director at Chevrolet Ireland from 1998 to 2001. For over 17 years he’s been Head of Marketing at Glanbia Consumer Foods Ireland.

 


Fintan Lonergan CMO

Deloitte

Beginning as an Account Director at Wunderman, Fintan grabbed the Head of Marketing role at MBNA International Bank (now Bank of America) in the Irish market. Before becoming CMO at Deloitte, his other senior marketing roles at AIB, Telefónica and eight years as Head of Marketing & Sales at Aer Lingus showcase his distinguished career in marketing.

 


Fiona Boland Director of Marketing

Matheson

Spending over a year as Norwegian Market Executive for Tourism Ireland, Fiona went on to join Bord Fáilte. Since Fáilte Ireland was introduced she has held the roles of Regional Tourism Executive, Regional Tourism Officer and Festivals & Cultural Events Officer. Prior to becoming Director of Marketing at Matheson, Fiona was a marketing and a senior manager with Deloitte Ireland.

 


Fiona McLoughlin VP Marketing

Fenergo

With over 14 years’ experience, Fiona was previously Head of Marketing for leading Irish tech companies Norkom Technologies, Helix Health, and MindConnex Learning. She holds a BBS in Marketing Management from the Institute of Technology Tallaght, a Diploma in Journalism from the Irish Academy of Public Relations and an MBS in Strategic International Marketing from DCU.

 


Gary Morrissey Head of Marketing & Business Development

Invesco

A qualified financial advisor, Gary is a UCC and UCD graduate and before joining Invesco was Head of Sales, Administration and Consulting Business at Mercer. He has also worked at Assurelink, Enterprise Ireland and the Irish trade Board, where he headed its Copenhagen office for five years. Gary has 25 years’ experience in B2B services marketing. He recently completed a Diploma in Strategic Digital Marketing with the MII and DIT.

 


Gavin Flood Marketing Director EMEA

AdRoll

Gavin was Senior Marketing Communications Executive at Vodafone, where he was in the midst of the fastest-growing and most dynamic sector at the turn of the century. He has also worked at Mitsubishi Motors and Frank Keane Holdings in marketing managerial roles. At AdRoll Gavin is responsible for the ROI numbers through brand, digital, event, CRM and PR programmes.

 


Geoff Codd Head of Marketing and Retail Development

Energia

Geoff has been Head of Marketing & Retail at gas and electricity supplier Energia since September 2015. He was previously the company’s Marketing Manager and has also worked in marketing roles at Meteor, Perlico and Shop Direct. He is a Trinity College Dublin, Dublin City University and Saint Joseph’s University Haub School of Business graduate.

 


Georgina Goff Senior Director Marketing, Communications and Sustainability, EMEA

Flex

With a marketing career spanning over 20 years, Georgina was a Business Development Manager at Workgroup in 1996. After a year she went on to work for IBM Ireland, Scotland and Europe in a host of marketing roles covering nearly 12 years. She is currently at Flex, a Sketch-to-Scale solutions provider that builds and designs products for a connected world.

 


Gillian Chamberlain General Manager Business Sales & Marketing

BT

Gillian joined BT in 2011 as Head of Corporate Marketing and Propositions. She was appointed to her current role in 2015. Prior to BT, she held management positions at IBM as a Marketing Campaign Manager; Hewlett Packard as Marketing Communications Manager, Worldwide Marketing Manager and Business Development Manager EMEA; and Ibec as Head of Marketing and Member Relations.

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Gillian Hennessy Head of Marketing at Boots Ireland

Boots Ireland

With Boots Ireland since 2011, Gillian was previously Marketing Manager with Boyne Valley Group from 2005-2011. She has also held marketing roles with Danone in London and L’Oreal, Nestle and O’Neills in Ireland. 

 

 


Henry Dummer CMO

Bank of Ireland

Prior to joining Bank of Ireland Henry was Group Marketing Director at eir since November 2016. For five-and-a-half years, Henry was Customer Marketing Controller at GlaxoSmithKline in London and Customer Marketing Director at Diageo in January 2006. From this he moved on to being Marketing Director at Tesco Ireland where he spent nearly six-and-a-half years.

 


Jennifer English Global Marketing Director, Baileys

Diageo Ireland

Jennifer has been with Diageo since 2004, beginning as a Senior Manager in Consumer Planning. She then went on to assume the same role in Diageo North America before returning home to lead global marketing in products such as Baileys and Guinness. Before her stint at Diageo she was Consumer Planning Director at Initiative Media and Des O’Meara & Partners.

 


Jennifer Fitzsimons Head of Marketing

Harvey Norman Ireland

With over ten years’ experience in retail, five years at senior executive level, Jennifer has been Head of Marketing at Harvey Norman in Ireland since December 2012. Prior to this she was Product and Marketing Manager at Harvey Norman since 2007. Harvey Norman has 15 stores around the country and over 900 staff, and is a direct advertiser, so all marketing is done by the team here in Ireland, rather than replicated from its parent company.

 


John Boyle Director Business Development & Marketing

William Fry

John Boyle is Director of Business Development and Marketing at William Fry,  one of Ireland’s leading corporate law firms with offices in Dublin, London, San Francisco, Silicon Valley and New York. Prior to this John was CMO at PwC Ireland where he led the overall business development and marketing programme for their business in the Irish marketplace. An experienced Financial Services marketing practitioner, John held senior marketing posts with both Bank of Ireland Group and RBS / Ulster Bank and is a member of the Marketing Institute of Ireland.

 


John Breslin VP Marketing EMEA

Avolon

Seeing a sharp rise in his career, John began as a Graduate Bank Officer at the Central Bank of Ireland before moving to Goodbody Stockbrokers as an Intern Equity Analyst. His aviation experience began with ORIX Aviation as a Commercial Analyst. In April 2014 he became a Business Analyst at Avolon where he’s currently Assistant Vice President of Marketing EMEA.

 


Karen Murphy Global Marketing Manager

William Grant & Sons

Karen has been with William Grant & Sons since August 2014, first as Global Marketing Manager, then with a new title encompassing ‘Innovation’ since July 2015. Previously she was at GlaxoSmithKline as Marketing Manager for Sports Nutrition & Skincare. She has been a brand and marketing manager at Unilever, L’Oreal, Revlon, Diageo and O2 Ireland.

 


Kenny Jacobs CMO

Ryanair

Kenny Jacobs was appointed Chief Marketing Officer of Ryanair in February 2014. He joined from Moneysupermarket PLC where he held the same title. He has predominantly worked in retail, having been Marketing Director for Tesco Ireland and Brand Director for Tesco UK. Prior to this he worked for German based retailer, Metro Group in several marketing roles across Europe & Asia.

 


Kevin Hynes VP Marketing

IDA Ireland

Kevin Hynes, VP Marketing at IDA Ireland, has spent the better part of 40 years with the state agency charged with attracting foreign direct investment to these shores. A graduate of UCD, his time at the agency has seen him serve within the Global Financial Services Team, with roles and responsibilities ranging across the life sciences division, business development, banking, and global investment management.

 


Kieran Flanagan VP of Marketing

Hubspot

Prior to HubSpot, Kieran worked at Marketo on their marketing in EMEA and in Salesforce.com as their Inbound Marketing Manager for EMEA. In that role he launched their #SocialSuccess site in the UK, which reached its annual traffic target in six weeks and has since launched in Germany, France and Japan.

 


2018 Business & Finance CMO 100:

View part one (A-D)

View part two (D-K)

View part three (L-N)

View part four (O-V)

Download full CMO 100 Index here.