CMO 100 Index Announced – Part 1

CMO 100 | Wed 26 Feb | Author – Business & Finance

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1 | Part 2 | Part 3 | Part 4

The full list is available to download here

Louise Bannon, Head of Marketing


Beginning as a Segment Manager at Eircom for three years, Louise was made Head of Broadband Services Marketing in 2002. In 2003 she moved to the ESB where she became a Marketing Specialist. Three years later, she moved to the Dublin Airport Authority, where she attained her current position as Head of Marketing. Her responsibilities have included programmes focused on consumers, B2B, and partner marketing. from In 2017, she was appointed as President of the Association of Advertisers in Ireland, working to raise the group’s profile and grow its membership base.


Fiona Boland, Director of Marketing, Business Development and Communications


With 20 years’ experience of working in professional services and tourism, Fiona began her career via an IBEC grad programme with Tourism Ireland in Oslo. Before becoming Director of Marketing, BD & Communications at Walkers in 2019, Fiona worked in senior roles as Director of Marketing at Matheson and as a Senior Clients and Markets Manager with Deloitte Ireland for over 9 years. Fiona holds an MSc in Marketing and Business French from T.U. Dublin and a BA International from UCD with 1 year completed in Université Bordeaux III.


John Boyle, Director Business Development & Marketing

William Fry

John Boyle is Director of Business Development and Marketing at William Fry, one of Ireland’s leading corporate law firms with offices in Dublin, Cork, London, San Francisco, Silicon Valley and New York. Prior to this John was CMO at PwC Ireland where he led the overall business development and marketing programme for their business in the Irish marketplace. An experienced Financial Services marketing practitioner, John held senior marketing posts with both Bank of Ireland Group and RBS / Ulster Bank and is a member of the Marketing Institute of Ireland.


Jackie Brannigan, Director of Marketing


A career spanning over 20 years in marketing, Jackie began her career with Nokia Ireland before becoming Head of Marketing for Luzern. Two years there saw her take up the role of Marketing Manager for Microsoft Ireland and in 2017 she took up the role of EMEA Channel and Device Marketing Manager – Western Europe Lead. In 2019, she moved to Matheson where she leads a high profile team of marketing professionals with responsibility for all marketing activities for the firm.


Mark Brennan, Head of Marketing 

Allied Irish Bank

Mark is a leading marketing and business leader with over 15 years global marketing experience, successfully building brands and driving commercial success across multiple industry sectors and organisations including AIB, EBS, Guinness, Volkswagen and L’Oreal. Mark worked in London for 10 years in some of the biggest Global Advertising Agencies such as DDB and Adam&Eve before joining AIB in late 2013. Following a three year tenure as Head of Digital Marketing & Innovation at AIB, Mark was appointed Head of Marketing, with responsibility for all mortgage marketing activity for the AIB Group, which incorporates both the AIB & EBS Brands.

Lisa Browne, Head of Marketing & Customer Insights

ESB Group

Lisa began her career as Brand Manager with Tipperary Natural Mineral Water and went on to hold a number of senior marketing roles at Bank of Ireland in Retail Marketing, Direct Channels and Wealth Management. She was a key member of the marketing team that established Eircell and was made a Fellow of the Marketing Institute of Ireland in 2015.



Maricka Burke Keogh, Global Product Marketing


Maricka is the Global Product Marketing Director at Genesys, the customer experience platform that delivers customer journeys for companies worldwide. She champions the market research for product marketing strategy across the Genesys portfolio. Prior to this, the ex-Googler and technology enthusiast was Head of Digital Marketing at Altocloud (acquired by Genesys, Feb 2018).In 2018 and 2019 the Maricka was named as one of the Top 50 Most Influential Irish Marketers by Design Wizard. She holds a BComm from NUI Galway and an MSc in Marketing Practice, Business from University College, Dublin.


Trish Butler, Chief Marketing Officer

Taxback Group

A career spanning over 20 years in marketing, Trish began as a Marketing Intern for Enterprise Ireland in Dusseldorf, Germany before joining Siemens as a Marketing Executive in Munich. In 2002, she moved agency side working for McCann Erickson and other London agencies on accounts including Microsoft, Dell, Gartner and Intel. She moved back client side to work for Kingfisher Group companies Screwfix and B&Q before returning to Ireland in 2014 where she joined CoreHR as Head of Marketing. In 2016, she joined Immedis, part of the Taxback Group, and was recently promoted to Group CMO in July 2019 looking after Marketing across all subsidiaries in the Group.  A marketing leader whose experience spans Growth, Positioning and Brand Strategy, Go to Market Strategy, Business Transformation, Employee Engagement and Internal Comms.

Robert Campbell, Chief Marketing Officer  


Robert graduated with a Bachelor of Commerce and Master of Management Science degrees from UCD. Robert then joined Insight Software, developing and selling international business applications for IBM computers. As Director of Precision Software spending nearly 20 years (including CMO & CEO positions), he developed and marketed award-winning International Trade Logistics solutions worldwide. Since then, as CMO, he has worked with a number of ventures covering SAP technology and applications and clinical trial software. He recently joined Zendfast, an international same-day package delivery IT platform. Robert has also served as a Council member on the Irish Exporters Association.

Elaine Carey, Chief Commercial Officer


Elaine Carey has been Chief Commercial Officer of Three Ireland since January 2013. Prior to this, she acted as Three Ireland’s Sales and Marketing Director. Her role involves responsibility for sales strategy across digital, social media and web. She works with a focus on growing profitable channels that deliver connections in line with business profit and loss. She is also responsible for Consumer PR, working with the team and agency to create PR campaigns to support and create awareness for their products and services.


Clyde Carroll, Director of Marketing & Communications

We are DublinTown

Clyde Carroll oversees all of DublinTown’s marketing initiatives including Dine in Dublin, The DublinTown Food and Drink Festival, the Dublin Fashion Festival and Dublin at Christmas, Dublin City’s Christmas Lights. Digital plays an important part of DublinTown’s marketing strategy and Clyde manages the content creation on five websites and multiple social media platforms including the award-winning

In 2016, Clyde was invited to sit on the communications steering group set up under the Department of the Taoiseach to oversee the public communications for the Ireland 2016 Centenary Commemorations.

Clyde was a member of the branding subgroup of the ‘Grow Dublin Tourism Implementation Group,’  the group responsible for delivering the Dublin brand that now markets Dublin overseas.

Clyde is also course director for the Fitzwilliam Institute Group Diploma in Event Management course.

Sean Carty, Head of Online and Digital  


With over 20 years’ experience in digital marketing, Sean spent almost seven years in financial services marketing for Aviva before joining Zurich Life Assurance plc in May 2007. Since then, he has developed a consistent reputation for pioneering digital marketing strategy, ensuring it was the first in the life industry in Ireland to engage with its customer base via social media, responsive website design and most recently voice activation. Sean has also overseen a number of award winning digital campaigns such as ‘Time Flies’ and the internationally acclaimed ‘Cost of Education’ savings campaign which have helped to increase the company’s online visibility to unprecedented levels.

Catherine Casserly, Marketing Director

Irish Distillers

Catherine started her career on the Bord Bia graduate programme based in the Dusseldorf office. She then moved to the McLaren Formula One team in London and joined Irish Distillers as International PR Manager in 2003 and has been with the business for over 16 years. She took on the role as Head of Sponsorship, PR and Events for Jameson globally in 2006 and was responsible for developing Jameson’s global film sponsorship platform. She went on to hold various Jameson global marketing roles including Jameson brand director delivery and Global Market Activation Director. She took up her current role as Marketing Director Ireland in July 2016.


Gillian Chamberlain, General Manager – Business Sales & Marketing 


Gillian Chamberlain is the Director of Sales and Marketing for BT’s Ireland Business division. With over 25 years’ experience in sales, marketing and customer relationship management, Gillian joined BT in August 2011 as Head of Corporate Marketing and Propositions. In 2015 she assumed the role of General Manager, Commercial & Marketing, where she led the product, commercial and marketing functions for both the business and wholesale channels for the Ireland business. Prior to joining BT, Gillian worked for IBM, Hewlett Packard and IBEC. Gillian holds a BSc honours degree in Business Management from Trinity College and has a post-graduate diploma in Marketing Practices from the Smurfit Business School at UCD.

Laura Chawke, Marketing Manager 

Shannon Group

Laura began in financial services as a Pensions Product Manager at Bank of Ireland Life and over four years later went on to work for BDO Simpson Xavier in December 2003. In March 2005 she became an Account Director at SPARK Marketing Communications where stayed for nearly nine years. Laura joined the Shannon Group in June 2014 as Marketing Manager.



Geoff Codd, Head of Marketing & Retail Development 


Geoff has been Head of Marketing & Retail at gas and electricity supplier Energia since September 2015. He was previously the company’s Marketing Manager and has also worked in marketing roles at Meteor, Perlico and Shop Direct. He is a Trinity College Dublin, Dublin City University and Saint Joseph’s University Haub School of Business graduate.



Tara Collins, Chief Marketing Officer  

National Broadband Ireland

Tara Collins is CMO of National Broadband Ireland. NBI is rolling out the National Broadband Plan, bringing 100% coverage to the population to ensure an end to digital divide, demonstrating how private sector and governments can work together to solve some of the world’s biggest challenges. Tara is a senior business executive with over 20 years’ experience in both Irish and International firms, public and private sectors with an extensive background in marketing, communications, PR, business development, corporate relations; creating and managing high value relationships and accounts, having held senior roles in Ryanair, Seniors Money International, Smurfit Business School, Hewlett Packard and University College Dublin. She has travelled extensively and has spent numerous years throughout her career working and living in various cities in the USA, UK, Europe, Australia and Asia.

Tara holds a Bachelor’s Degree from the Technological University Dublin, a Professional Diploma in Business & Executive Coaching from the UCD Michael Smurfit Graduate Business School and is also a Harvard Business School Alumna.

Ruth Cosgrove, Director of Marketing and Communications 

Smurfit Kappa

Ruth took up the role of Director of Marketing in January 2019 ,but has been working in Smurfit Kappa for the past four years building the Global Brand Strategy. Previously, Ruth was Marketing Manager for Britvic International working in the US market.  She held a variety of senior brand roles in Johnson & Johnson on both consumer and OTC brands such as Johnson’s Baby, Neutrogena, Benylin, and Calpol.



Frances Deasy, Head of Marketing and Sales

Marks & Spencer Ireland

Frances is Head of Marketing and Sales with overall responsibility for Marketing and Sales strategy for Marks & Spencer in the Republic of Ireland. She joined M&S in 2003 and has held several senior roles within the business in the UK and Northern Ireland. Prior to joining M&S, she held various management and project management roles spanning 25 years’ experience within the retail sector. Frances sits on the board of directors of the RRAI and is in her final year of completing an MBA from National College of Ireland Business School.


David Deighan, Head of Communications 


Dave Deighan is Head of Communications with KPMG. A graduate of DCU, Dave’s career has included making TV ads for Guinness and Carlsberg, as well as time spent in the out of home media business as a Director of JCDecaux. As Head of Communications at KPMG, Dave is responsible for advertising, PR, media and digital at Ireland’s largest professional services firm.



Susan Dempsey, Global Marketing and Communications Director


A career spanning over 26 years in marketing, Susan began as a Customer Service Representative at Computer Associates (previously ASK Ingres) before becoming a Marketing Communications Manager at Critical Path in 1992 (previously ISOCOR). Seven years with Critical Path saw her take up the Marketing Communications Director role at Logica. In 2006 she joined ICON and moved into the role of Global Marketing Director where she has specialised in B2B services and strategic marketing programs for organisational growth. A strategic thinker, her experience spans a wide range of sectors including professional services, telecoms, software localisation, and healthcare.


Nancy Derby, Commercial Director

Santos Dumont

With over 14 years’ experience in various commercial and regulatory roles in aviation, Nancy is one of the few multilingual aviation business professionals in Ireland. She speaks English, Russian, Turkish, Farsi and Arabic. With Santos Dumont since 2016, she is currently involved in asset management, directing aircraft placements, aircraft trading and investor relations in the Middle East and Asia, marketing Irish aviation expertise abroad.


Vincent Dolan, Group Marketing Director 

Total Produce

Vincent Dolan became Group Marketing Director of Total Produce in December 2013 having previously served as European Marketing Manager since January 2008. Prior to this, Vincent was Marketing Manager of Fyffes Ireland from 1998 to 2006. In his current role, Vincent coordinates Total Produce group corporate marketing strategy across the company’s European and North American operations. Since 2016, Vincent has served on the board of Freshfel Europe, the fresh produce industry’s representative association.


Eoin Doyle, Director of Marketing & Innovation 

Glanbia Ireland

Spending over 35 years in high-profile marketing roles, Eoin began in marketing with drinks giant Diageo overseeing the Baileys brand. After 16 years at this post he became a Marketing Director at Chevrolet Ireland from 1998 to 2001. For over 19 years he’s been Head of Marketing at Glanbia Consumer Foods Ireland.



Alison Duffy, Group Marketing Leader – Brand and Communications


Alison is responsible for managing and communicating the IQ-EQ brand both externally and internally across its 23 locations worldwide. Prior to joining IQ-EQ in May 2015, she was Head of Communications for Irish Bank Resolution Corporation Limited. She has also worked with Irish Nationwide Building Society, Bank of Scotland (Ireland) and Sony Computer Entertainment Europe (PlayStation).


Rebecca Duffy, Marketing Manager


Rebecca is an experienced marketing professional who began her career in the medical industry working as Sales & Marketing Lead for Philips in Ireland. She has been with Applegreen plc since August 2018. In her role as Marketing Manager she leads marketing activities for their Commercial Fuels business. She holds a MSc in Marketing from TU Dublin and a MSc in Management from UCD Graduate School of Business.


Henry Dummer, Chief Marketing Officer 

Bank of Ireland

Henry started his career with Mars Confectionery and GlaxoSmithKline in London before moving to Ireland in January 2006 as Customer Marketing Director at Diageo Ireland. From this he moved on to Marketing Director at Tesco Ireland where he spent five years. Prior to joining Bank of Ireland Henry was Group Marketing Director at eir since November 2016.



Jennifer English, Global Brand Director (SVP), Baileys and Roe & Co

Diageo Ireland

Jennifer has been with Diageo since 2004, beginning as a Senior Manager in Consumer Planning. She then went on to assume the same role in Diageo North America before returning home to lead global marketing in products such as Baileys and Guinness. Before her stint at Diageo she was Consumer Planning Director at Initiative Media and Des O’Meara & Partners.



Una Fitzgibbon, Director of Marketing and Communications

Bord Bia

Una is Director of Marketing and Communications at Bord Bia – the public body responsible for promoting Ireland as a source of food, drink and horticulture. She is responsible for effective marketing communications to consumer and business audiences at home and abroad. She has been with Bord Bia for 23 years serving in sector, client service and entrepreneurship roles as well as her present position. Una is a member of the Bord Bia Senior Leadership team since 2006. Una was previously a National Sector and Region Manager at Enterprise Ireland, a Marketing Consultant with Omnicom Media Group in the UK and a Global Business Analyst at Diageo. Una is a member of the Food Safety Consultative Council and previously served on the board of Gaisce.

Jennifer Fitzsimons, Head of Marketing

Harvey Norman Ireland

With over 14 years’ experience in retail, Jennifer has held the role of Head of Marketing at Harvey Norman Ireland since December 2012. Prior to this she was a Product and Marketing Manager at Harvey Norman. As a direct advertiser she leads the team in the planning, buying, production, execution and analysis of their marketing campaigns. Harvey Norman opened its first store in Ireland in 2003 and now has 15 stores around the country.


Business & Finance CMO 100 (alphabetical by surname):

View part one (B-F)

View part two (F-K)

View part three (K-O)

View part four (O-W)

The full list will be available to download here from 02.03.2020