CMO 100

CMO 100 Index Announced – Part 3

By Business & Finance
25 May 2021

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1Part 2 | Part 3 | Part 4

The full list is available to download here

Liz Karayusuf, Director of Marketing

Taxamo, a Vertex Inc company

Liz joined Taxamo in March 2018 as Director of Marketing to lead the marketing function and support business growth in Europe and the United States. Liz has focused her career over the past 15 years in International marketing for B2B technology companies, building experience in global strategy development and implementation, brand management, demand and lead generation, USP development, content strategy and global PR management. She has previously held positions with Three Ireland, Bentley Systems, Vielife, Sybase UK and Sage.


Shane Kavanagh, Group Marketing Director


As Group Marketing Director at Fexco, Shane Kavanagh is responsible for the 10 Billion dollar Fintech company’s marketing operations in over 30 countries. Shane is a Trinity College Graduate who first got into marketing in 2009 with Digicel in the Caribbean. Over the past decade, he transitioned to Group Marketing Director in both Communicorp and Fexco



Lisa Kelly, Head of Marketing

Cornmarket Group

Lisa has 20 years’ experience in marketing and joined Cornmarket as Head of Marketing in 2017 with responsibility for brand, digital and demand generation. She began her career at ShopDirect Ireland before holding marketing positions in a number of telecommunications organisations, including Three, Meteor and TalkTalk. Prior to taking up her role at Cornmarket, she spent 5 years in B2B marketing at Eir. She holds a BA in International Marketing & Languages from Dublin City University.


Louise Kelly, Marketing & Communications Manager

Irish Manufacturing Research

Louise is an accomplished Marketing & Communications Manager with over 20 years’ experience working across a range of industries such as FMCG, the Public sector, and Research & Innovation.
Over the last 5 years at Irish Manufacturing Research Louise has led a team of talented individuals in driving IMR’s brand awareness, firmly establishing IMR in the research & innovation ecosystem by demonstrating IMR’s ability to derisk, demystify and deliver emerging technology concepts for the industry in Ireland.



Kevin Kent, Head of Marketing

Laya Healthcare

Kevin Kent is head of marketing at laya healthcare, with responsibility for their health, life and travel insurance brands. His role is to lead the Marketing team and work with them to shape the Marketing strategy and its delivery across all Marketing activity from advertising to sponsorship to PR & Comms, digital and research, for both B2B and B2C.



Catherine Keogh, Group VP Corporate Affairs and Communications

Kerry Group

Catherine Keogh is currently in Executive leadership of the Corporate Affairs and Communications strategy for Kerry Group globally, including External Affairs and Communications, Sustainability, Issues Management, Internal Communications and Corporate Brand strategy. Keogh has nearly three decades of marketing experience across the world including, Kentucky, Massachusetts, Cologne and Ireland


Rita Kirwan, Global Marketing Director


Rita Kirwan has been Marketing Director of Aldi since January 2015. This year she launched Aldis’ partnership with Deliveroo and Click and Collect and managed the retailers marketing communications during Covid 19.




Suzanne L’Estrange, Global Marketing Director

Dell Ireland

Suzanne is an accomplished global technology leader who excels at driving operational excellence, change and delivering results through technology and process innovations. She is a strategic, executive team player committed to developing and motivating high performing teams. Suzanne has a proven ability to drive complex transformational programs and lead large global teams and gives back by participating in career mentorship and is active in STEM initiatives. She has been working with Dell Technologies for nearly three decades, working her way up from Sales to recently becoming the Global Marketing Director.

Patrice Lennon, Head of Sales & Marketing

Dalata Hotel Group

Patrice Lennon has been Head of Sales & Marketing of Dalata Hotel Group since 2013, working her way up from Deputy Group Marketing & Sales Manager. Prior to this she was the Sales and Marketing Manager at the Maldron Hotel on Cardiff Lane in Dublin for six years- Two big names in the hospitality sector in Ireland. She has also worked with Radisson SAS and Jurys Hotel Groups. Her skills include key account management, new business development, budgeting and marketing.


Suzy Maher, Senior Marketing Manager


Suzy Maher is the Senior Marketing Manager at Maples and Calder, the law firm of the Maples Group in Europe. The Maples Group is a multijurisdictional law and professional services firm headquartered in the Cayman Islands. She is responsible for the planning, development and implementation of strategic marketing, communications and business development activities for Europe across the Dublin, London, Luxembourg, Jersey and Dubai offices. Prior to this, Suzy was with KPMG for over 15 years where she developed and led the marketing team in delivering an outstanding programme of marketing initiatives for the firm’s Financial Services practices.

Anne Mannion, Head of Marketing & Communications

Institute of Directors

Anne is the Head of Marketing and Communications for the Institute of Directors (IoD) in Ireland. She oversees the IoD’s communication strategy, inclusive of brand, PR, digital marketing, and stakeholder engagement. Anne’s prior experience includes key marketing and communication roles for the Department of the Taoiseach (Irish EU Presidency team 2013), the Federation of Small Businesses (FSB), and TheCityUK. As well as previous roles with the Japanese Mission to the EU and the European Parliament.


Robert McEvoy, Head of Market Management


Rob joined Allianz Ireland in 2010 where he was responsible for leading and growing their direct and digital business. In 2017 he was appointed Head of Market Management and in that time has restructured Allianz’ marketing organisation and set about redefining marketing as a strategically central part of one of Ireland’s oldest and most successful insurance companies. Rob holds an MBA from the Michael Smurfit Graduate Business School (UCD), a BSc. in Marketing and Management from the Dublin Institute of Technology, and is also a Qualified Financial Advisor.


Ailish McGlew, Head of Marketing & Communications

An Post

Ailish McGlew is not your average makerteer. She brings a holistic perspective dedicated to the successful collaboration of leading marketing teams, agencies and suppliers due to her experience on both client and agency side. She also has experience in the strategic development, planning and execution of strategic brands both regionally and across EMEA. She has worked with some major companies including FMI, Three, Kelloggs and most recently, An Post.


Orla McGuinness, Head of European Marketing


Orla began working in Marketing Management over twenty years ago with International Sponsorship Management. She has a proven track record in developing and delivering integrated strategic marketing communications programmes to deliver commercial results while working with multiple agencies and cross functional teams to deliver propositions that leverage competitive strengths for targeted campaigns for lead generation and customer retention, based on insights, across multiple channels. Orla is currently the Head of European Marketing for Elavon Europe.


Louise McKeown Duggan, Marketing Director

Magnet Networks

Louise, as the Marketing Director for Magnet Networks and AirSpeed Telecom [which form the retail division of The Speed Fibre Group] is responsible for delivering a smart, innovative and fundamentally successful marketing strategy that contributes to both brands continued success in the Irish Telecoms market. Under Louise’s leadership, the Magnet Networks and AirSpeed Telecom marketing department uses data driven insights to design and implement the right strategies to deliver on the company’s growth vision. With over 17 years’ marketing experience, Louise is an MII graduate and holds a Master’s Degree in Digital Marketing. Prior to Magnet Networks and AirSpeed Telecom, Louise held Marketing, Product and Sales Director positions in BT Ireland, An Post, Ireland On-Line, Deerpark Group, and Netsource.

Siobhan McKeown, Head of Marketing

Visa Ireland

Siobhan joined Visa in 2017 and leads the marketing activity for Visa in Ireland. With over 25 years’ experience in managing global (IBM, Dove, L’Oreal) and local (Tayto, BBC NI) brands, both on the agency and client side. Achieving FCIM and MCIPR accreditation, she has gained broad marketing communications experience.



Fiona McLoughlin, VP Marketing


Fiona has spent the last 20 years marketing for fast-growing Irish technology companies. In 2012, Fiona joined Fenergo, Ireland’s third-ever unicorn, which enables financial institutions to digitally transform how they onboard and serve clients compliantly throughout their lifecycle. Fiona was previously Head of Marketing for leading Irish tech companies Norkom Technologies, Helix Health, and MindConnex Learning. She holds an MBS in Strategic International Marketing from DCU, BBS in Marketing Management from the Institute of Technology Tallaght, and a Diploma in Journalism from the Irish Academy of Public Relations.

Dara McMahon, Director Of Marketing and Digital Experience

Aer Lingus

As Director of Marketing & Digital Experience for Aer Lingus, Dara’s role involves promoting the Aer Lingus brand right across the world and encouraging people to jump on a flight and relax in an exotic country and go chase the sun! Her background in marketing began over 30 years ago in Diageo (then Guinness) as a graduate recruit where she handled major accounts for both Guinness and Budweiser. She also spent 13 years working in Ulster Bank as a Senior Strategic Manager.


Brendan McVeigh, Regional Head of Sales & Marketing


Brendan McVeigh, Regional Head of Sales & Marketing for Norbrook, was appointed this role in 2019. He thrives in the animal health industry in which he has worked for over two decades. Prior to joining Norbrook in this new role he worked at MSD (Merck Sharp & Dohme), where he held the position of Intensive Livestock Business Unit Director.



Eileen Moloney, Head of Marketing


A senior marketing professional with a career of over 26 years in sales & marketing across professional services, hospitality, electronics & manufacturing, Eileen has been Head of Marketing of the Brightwater Group since 2006. She first joined the company in 2000 & now heads up the award-winning marketing team with key responsibilities for all marketing activity including strategic planning, events & communications. She holds a BA in Applied Languages from DCU & a Marketing Diploma in Strategy & Planning from the Digital Marketing Institute.


Nicola Mullen, Head of Marketing

St. Vincent De Paul

Nicola is a fundraising and marketing strategist who is passionate about driving social change. With over 20 years of experience as a marketer and fundraiser, she has masterminded fundraising for SVP for the past seven years.

Prior to joining SVP she led fundraising for Arthritis Ireland and was a Director in the marketing agency, Strategem.

She has an MSc in Applied Positive Psychology from the University of East London, a Diploma in Business Studies from UCD Michael Smurfit Graduate Business School and a BA in Psychology from UCD.

Nicola applies her unique perspective on human understanding to her marketing and fundraising activities in the not-for-profit sector.

Her approach has led to industry recognition, winning 2 silver AdFx marketing awards in the ‘Long Term Effectiveness’ and Public Service categories and gold in An Post ‘Smart Marketing’ awards in 2018. In 2020, her team was shortlisted for Marketing Team of the Year and Communications Campaign of the year in the Charity Excellence Awards

Bláthnaid Ní Fhátharta, Marketing Director


Bláthnaid, a dynamic and passionate director who has held her current position in Kepak Group for close to two decades where she oversaw a major rebrand last year, which involved in-depth interviews with key customers and industry stakeholders, using that feedback to develop the future direction of the company as well as the new identity and company purpose. Prior to this, she spent two years teaching marketing at Dublin Business School.


Linda Nolan, Head of Marketing

Boots Ireland

Linda Nolan has recently been appointed as Head of Marketing at Boots Ireland and leads all marketing operations for the business across the Republic of Ireland.

Linda has spent most of her career working for two of the world’s leading consumer technology brands. She began her career working with Hewlett Packard and until recently, she led the marketing function for Samsung Electronics in Ireland where she departed as Marketing Director in 2020. Her responsibilities included the marketing delivery of the full product portfolio from smartphones to home appliances; and also leading a strong and dynamic marketing team to success.

Boots Ireland is a leading pharmacy-led health and beauty retailer with a network of 89 stores and over 2,000 employees across the country. In 2021, Boots was recognised as the most reputable retailer and pharmacy in Ireland for the second year running, according to the 2021 Ireland RepTrak® study. The company is now rated 5th most reputable organisation overall in Ireland. Boots Ireland products and services have also been rated the most reputable in the country.

Barry Nyhan, Sr. Demand Gen & Marketing Operations Manager


Barry Nyhan leads marketing growth programs and initiatives for Workvivo, a Cork-based technology company providing an employee communications platform designed to build and maintain natural, meaningful bonds between teams.

Barry started his career with HubSpot, one of the world’s fastest-growing SaaS companies before joining the Workvivo team to help companies around the world connect, inform, and engage their employees. Barry holds a First Class B. Sc, in Business Information Systems from University College Cork.

Business & Finance CMO 100 (alphabetical by surname):

View part one (B-F)

View part two (F-J)

View part three (K-N)

View part four (O-W)

The full list will be available to download from 25.05.2021